465: How to Build a Personal Brand That Attracts Opportunities (Even When You’re Offline)

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.9 • 2.3K Ratings

🗓️ 29 May 2025

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you stopped posting on social media tomorrow… would your business keep growing? In this episode, Natalie shares her 3 Pillars for building a personal brand that works for you around the clock - attracting clients, partnerships, and opportunities even when you're offline. You'll learn how to create a brand that builds trust, gets referrals, and positions you as the go-to expert, without relying solely on the algorithm. Whether you're scaling or just getting started, this episode will help you turn your brand into your biggest business asset. TIMESTAMPS 00:00 - If you stop posting tomorrow… would your brand still work for you? 01:10 - Why your visuals don’t matter as much as you think 01:30 - Pillar #1: Positioning - the power of owning one clear thing 02:59 - Pillar #2: Presence - how to show up in rooms that already hold trust 05:02 - Pillar #3: Proof - how to turn interest into trust and trust into sales 06:56 - The secret to getting in the rooms where deals and referrals happen 08:17 - What kind of content actually builds authority and attracts buyers 09:42 - Why thought leadership means sharing your perspective, not just tips 10:30 - How your personal brand pre-qualifies leads and collapses sales time 11:50 - The difference between being just another option, and the obvious choice 12:43 - The real goal: A brand so clear and credible, it attracts the right people… even when you’re offline RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97. Want a personal brand that looks as polished as it feels? Our B-Roll Guide shows you how to film, edit + organize high-quality B-roll using just your phone. Perfect for building authority with content that actually converts. Get it right here. Learn how to Start or Scale a Freedom-Based Business with this free training: bossbabe.com/class. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Transcript

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0:00.0	Let me ask you, if you stop posting on Instagram tomorrow, would your business stop growing?
0:04.4	Would the leads dry up? Would the opportunities disappear? Because the truth is, your personal brand
0:08.6	should not stop working the second that you log off. The strongest personal brands,
0:13.1	they are working for you 24-7. They are building trust, authority and visibility, whether you're
0:19.1	online or not. That's when you know you've done this
0:21.8	right. When people are talking about you, referring you and recommending you in rooms you're not even
0:27.3	in, because your brand is that clear and that credible. And today I'm going to break down exactly
0:32.5	how to build a personal brand that does just that, one that attracts opportunities, clients and partnerships
0:38.7	on autopilot, even when you sleep.
0:43.1	Most people hear personal brand and instantly think of visuals. The color palette, the curated
0:48.0	feed, the perfect aesthetic on social media, but your personal brand is so much bigger than that.
0:52.5	And honestly, I think that's one of the least important parts. Your personal brand is how people describe you when you're not in
0:58.2	the room. It's what comes to mind instantly when someone hears your name. Are you the go-to expert
1:04.2	in your space? Are you known for delivering results? Or are you just another voice saying the exact
1:10.1	same thing that everyone else is saying?
1:12.1	Because that's what matters. Not how pretty your feed looks, but what people feel about you.
1:16.8	And whether or not they trust you enough to hand over their money, their audience or their platform.
1:22.6	The most magnetic personal brands are built on three pillars. Positioning, presence and proof. And most people
1:28.7	are missing at least one. The first pillar of a magnetic personal brand is positioning. And this is
1:34.1	why most people go wrong, because they try to be everything to everyone. But the truth is, if you're
1:39.2	not known for something specific, you're not known for anything at all. And positioning is about
1:43.9	getting crystal clear on one thing. What do you want to be known for anything at all. And positioning is about getting crystal
	...

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