463: Redefining What It Means to Sell with Colin Coggins and Garrett Brown
Read to Lead Podcast
Jeff Brown
4.9 • 532 Ratings
🗓️ 21 February 2023
⏱️ 50 minutes
🧾️ Download transcript
Summary
My guests today ask the question, “What if the greatest salespeople on the planet are the opposite of who you think they are?” Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products. Yet when people hear the word “sales” they think of […]
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| 0:00.0 | This is the Read to Lead podcast, episode 463. |
| 0:13.0 | Like, why is it that everyone is accessed to the same content, the same TED Talks, the same |
| 0:17.8 | podcasts, but in any org, a majority of them are trying to figure out, |
| 0:22.2 | and some of them are thriving and they have the same access. And that's because they consume |
| 0:27.6 | that content as learners versus no-ers. Hello and welcome. I'm Jeff Brown. This is the Read |
| 0:32.4 | to Lead podcast. It's the podcast that's dedicated to your personal and professional growth, |
| 0:37.1 | where I believe that if you want to achieve true success in your business and in your life, then intentional and consistent reading is a must. |
| 0:43.9 | We often visit with a successful and inspiring author to talk about their latest book and their unique insights on a variety of different topics. |
| 0:50.8 | Today, it's an author times two. |
| 0:52.7 | We'll be sitting down with Colin Coggins and Garrett Brown. They've co-written a book called The Unsold Mindset, Redefining what it means to sell. And they say the world's greatest sellers are the opposite of who you think they are. I'll be asking Colin and Garrett to share about why they say the worst fault in selling is to be disingenuous, how to deal |
| 1:11.8 | with setbacks and why you have to be a learner to have an unsold mindset, how to create moments |
| 1:17.5 | of transformation, not just transactional experiences, and much, much more. |
| 1:22.9 | Hey, if you're not yet a member of the Read to Lead community, I want to give you some extra |
| 1:26.6 | incentive for joining. |
| 1:28.7 | There, of course, are the weekly book summaries that arrive about every Sunday that you can take |
| 1:33.4 | advantage of. Every once in a while, I host an Ask Me Anything inside the community. In fact, I'm doing |
| 1:38.4 | that this coming Thursday in just a couple of days. That's Thursday, February 23rd, |
| 1:43.4 | 2023. And the theme for this |
| 1:46.0 | Ask Me Anything is artificial intelligence. We'll talk about AI as it relates to things like |
| 1:51.7 | image generation, copywriting, presentations, video, and a lot more, ways to leverage tools like |
| 1:58.5 | chat GPT, the ethical implications of AI going forward, whether or not AI is going to steal your job, and much, much more. |
| 2:06.4 | It's free to attend. You just need to be a member of the read-to-lead community right now. That's free. |
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