This is the Read to Lead podcast, episode 462.

There's one thing that top salespeople, top business owners, top people do, that differentiates them from the, we'll just call it the non-top

people in your sphere, okay? And that is, when you meet someone, don't talk about yourself first.

Most people don't want to hear about the other guy until they have reasons to care.

They want to talk about themselves. So ask them about their knowledge,

their experience, their wisdom, how they got to where they are, ask them stuff you couldn't find

out online. And that will get them to open up and tell you stories about them.

Hi, I'm Jeff Brown, and this is the Read to Lead podcast, the podcast dedicated to your personal

and professional growth, where you'll find

me most weeks sitting down with a successful and inspiring author to talk about his or her

latest book and their unique insights on things like leadership, mindset, productivity, entrepreneurship,

and today's topic, sales. We will be joined momentarily by author Jen Gidimer. She wrote a book called Sales in a New York

Minute, 2212 pages of real world and easy to implement strategies to make more sales, build loyal

relationships, and make more money. I'll be asking Jen to share about her practice to successfully

maximize and master our thinking effectiveness, her networking

values, and the differences between networking and targeted networking, what she means when she says

value-based selling begins with video-based selling and lots, lots more. There is an online

community waiting for someone just like you. It's called the

Read to Lead community, and for now it's free to join. You can find out more about it at

jeffbrown.me. When you sign up for free right now, you get access to a free book summary every

single week. In fact, just this past weekend, I posted a summary of the book

No Rules Rules in our Entrepreneurship category, that book co-written by Netflix founder Reed Hastings.

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