#462: Collaboration for successful experimentation with Collin Crowell and James McCormick
The Agile Brand with Greg Kihlstrom
The Agile Brand
5 • 2.7K Ratings
🗓️ 22 December 2023
⏱️ 30 minutes
🧾️ Download transcript
Summary
Today we’re going to talk about collaboration between product and marketing teams and how, when done well, this can drive business growth and an improvement in the customer experience overall.
Some of what we will be discussing will be directly from Kameleoon’s 2023 Experimentation and Growth Survey and report, and we’ll make sure to put a link to access that report in the show notes.
To help me discuss this topic, I’d like to welcome Colllin Crowel, VP of Growth at Kameleeon and James McCormick.
Resources
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Kameleoon website: https://www.kameleoon.com
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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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Transcript
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| 0:00.0 | Welcome to season five of the Agile Brand with Greg Kielstrand, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.6 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.8 | I'm your host, Greg Kielstrand, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A, and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real-world application. |
| 0:42.7 | For more information, go to teksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielstrand.com. |
| 0:59.2 | You can also find all my books on Amazon and other retailers, and now onto the show. |
| 1:07.6 | One quick note before we get started, I originally recorded this episode when I was a little |
| 1:11.4 | bit under the weather, so please excuse my voice on this. |
| 1:14.6 | Otherwise, can't wait for you to listen. |
| 1:17.1 | Today we're going to talk about collaboration between product and marketing teams and how, |
| 1:21.3 | when done well, this can drive business growth and an improvement in the customer experience |
| 1:25.6 | overall. |
| 1:27.0 | Some of what we'll be discussing will be directly from Chameleon's 2023 experimentation |
| 1:31.6 | and growth survey and report, and we'll make sure to put a link to that access that report |
... |
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