4.8 • 1K Ratings
🗓️ 7 February 2019
⏱️ 83 minutes
🧾️ Download transcript
Joel Peterson is the Founder and Winemaker of the Ravenswood Winery, and the Founder and Winemaker of Once & Future Wine, both in California.
Joel describes his first moments with wine, tasting wine with his father and mother, and how that led later to his work with Joseph Swan. Joel talks at length about Swan and the early days of the Joseph Swan winery. Swan was making exemplary California Zinfandel, and Joel explains why he also chose to focus on Zinfandel at the winery he founded, Ravenswood. He recounts the humble beginnings of Ravenswood, an operation that would later become much larger after the market success that Joel found with the Ravenswood "Vintners Blend." That popular red wine was an introduction to Zinfandel as a red wine for many consumers at the time, countering the White Zinfandel trend of that moment. Joel discusses Zinfandel as a grape variety, and talks about several of the different old vine Zinfandel vineyards in California today. He also addresses the ups and downs that Zinfandel has encountered in the broader United States wine market, and its position today. Joel then shares his advice to someone starting out in the winemaking business right now.
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| 0:00.0 | I'll drink to that where we get behind the scenes of the beverage business. |
| 0:05.1 | I'm Levy Dalton. |
| 0:06.1 | I'm Erin Scala and here's our show today. Joel Peter. Joel Peterson on the show today, the founder and winemaker at Ravenswood |
| 0:28.1 | Winery and then also the founder of Once in Future Wine. |
| 0:30.8 | So, sir, how are you? |
| 0:31.8 | I am doing really well how are you doing today? |
| 0:34.0 | Really good, thanks for asking. |
| 0:36.1 | So you were born in 1947? |
| 0:38.8 | I was born in 1947. |
| 0:41.6 | My mother was a nuclear chemist who had worked on the atomic bomb at Oak Ridge. |
| 0:46.6 | My father was a physical chemist, he made high-temperature greases for shell development. And I have to say that if they hadn't discovered wine, |
| 0:55.0 | it would have been really grim conversations around the dinner table because they were into what they did, |
| 1:00.0 | but they discovered food and wine in the early 1950s. |
| 1:04.0 | How did that happen that they discovered food and wine? |
| 1:07.0 | My mother did something quite unusual when I was born. |
| 1:10.0 | She stayed home with me. I once asked her about that and she said, well, she said, you know, |
| 1:17.0 | maybe I was ready. That's what women did during those days and I said, well, you didn't do anything women did during this day. |
| 1:23.2 | She said, well, she said I was ready for a break. |
| 1:25.1 | But you weren't much of a conversational as she said and I got bored very quickly. |
| 1:29.2 | So I learned to cook because it was like chemistry and she really did learn to cook like chemistry |
| 1:36.5 | When she taught me to cook she taught me for instance to scramble eggs I didn't learn to scramble eggs I learned a teenager protein and there were different levels of protein denatoration that gave you different textures in your egg. |
| 1:48.0 | So she read a book by Elizabeth David. |
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