Welcome to the Eventful Entrepreneur.

My name's Dodge. I've been an entrepreneur for over 30 years

and thrown thousands of parties across the UK

and I'm also the owner of the Bournemouth Sevens Festival.

Everyone who knows me knows I love people, having a laugh and asking lots of questions.

So I've been chatting to people with one thing in common.

They've all lived eventful lives.

This week I'm delving into the eventful life of Joe Foster.

Joe is the co-founder of the global sports giant Reebok.

We chat about the truth behind the Reebok name, legal disputes with

Adidas and going from 8 million to 4 billion in just six years after smashing America.

Joe is an absolute gentleman and has an incredible insight into high-flying, glow-trotting life

in business and what it takes to create the number one sports brand in the world.

Click to subscribe. It's absolutely free.

And if you want to get hold of me personally, you can find me at Dodgewood or on Instagram.

So here he is, Mr. Reebok, Mr. Joe Foster.

Hey Joe, welcome to the show.

It's a pleasure, Roger. Thank you. Thank you for the invitation.

Yes.

Very much looking forward to this.

So let's get cracking. Let's go all the way back to the beginning. How did Reebok start?

Wow. I mean, it depends on what you want to be on that one. You start at a DNA level.

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