I'm Levy Dalton and this is all drink to that where we get behind the scenes of the wine business. Oh, Joe Salomoni on a show today from Crush Wine and Spirits.

Hi Joe, how you doing?

Not bad. How about you?

Good to see you.

Well, I mean, so email blast. How about you? You. Good to see you.

Well, I mean, so email blasts, there weren't so many of those before you guys started up the shop.

Is that always been a big focus for you or?

For sure. And how does that go down? I mean like when you do an email blast

you focus on one wine or you focus on a producer?

Often it's one wine sometimes we do do producers. Frankly, the more options you give people,

the more kind of they pull back and almost feel confused.

Oh, is that true? For sure.

It's kind of like focused their interest on this topic and

that whether that be one wine or two wines and kind of get them to make a decision?

Totally. I didn't realize that that's how it went down. Are there other keys to like

making a good email? For sure and sometimes it's like,

like we kind of send kind of somewhat informed spam

and that people just look at the price

and don't read the emails and whatever,

but you can really tell when an email is well-written

informed seems to come from the heart.

It does better. People actually read them. I feel like when I have seen you guys as

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