459: The Business Audit You Need to Do Right Now to Unlock Your Next Level

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.9 • 2.3K Ratings

🗓️ 17 April 2025

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if your next level of growth isn’t in a new strategy, but in your existing business? In this episode, Natalie shares the exact business audit she runs every quarter to unlock more revenue, simplify operations, and scale what’s already working. You’ll learn how to identify what’s profitable, uncover hidden bottlenecks, and make smarter, data-backed decisions that move the needle. She’ll guide you through how to assess your offers, leads, sales process, operations, and leadership — so you can stop guessing, start optimizing, and finally build momentum again. If you’re ready to grow without doing more — this is the audit that will show you how. It’s time to pause, reflect, and lead from a new level. TIMESTAMPS 00:00 - You don’t need another strategy — you need a business audit 00:29 - The biggest mistake entrepreneurs make when trying to grow 00:57 - Step 1: Audit your revenue streams — what’s profitable vs. just taking up space 02:19 - The magic of simplifying instead of scaling complexity 03:11 - Step 2: Audit your lead gen — where are your best leads really coming from? 04:39 - Visibility ≠ leads — how to stop wasting time on the wrong platforms 05:56 - Step 3: Audit your sales process — where are your conversions leaking? 07:54 - How to fix friction and boost conversion with simple tweaks 08:29 - Step 4: Audit your operations — what tasks are slowing you down? 09:55 - Operational bottlenecks that stall growth (and what to automate or delegate) 10:51 - Step 5: Audit your leadership — are you the bottleneck? 12:17 - Why your business will only grow to the level you’re willing to lead it 13:12 - How to actually do your audit and uncover what’s been keeping you stuck 14:08 - Your next level isn’t “out there” — it’s already inside your business 14:53 - Real results from members inside The Société who’ve run this audit 15:22 - Leave a review and unlock Natalie’s 7-Figure CEO Operating System (for free!) RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM - start today for just $97. Save Your Seat For Natalie’s Brand New, Free Live Masterclass On April 25 + Learn How To Turn Your Expertise Into Consistent Monthly Income — Without Big Launches Or A Massive Audience. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Transcript

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0:00.0	Let me guess you're working harder than ever, but somehow the results just still aren't where you want them to be.
0:05.0	You're showing up, you're launching, you're busy all the time, but revenue is plateauing, growth feels slow,
0:09.9	and no matter what you try, you can't seem to break through to that next level.
0:13.2	If that's where you are right now, you don't need another strategy.
0:16.1	You need a business audit.
0:17.7	And no, I am not talking about busy work. I am talking about the exact process I run
0:22.3	every single quarter to figure out what's working, what's broken and where my next level of
0:27.0	growth is already hiding inside the business. Because here's the thing most entrepreneurs get wrong.
0:31.6	We spend so much time doing that we forget to stop and reflect. We convince ourselves that more effort, more action,
0:38.6	more content is the answer, but sometimes the fastest way to grow isn't doing more. It's figuring out
0:44.1	what's slowing you down. So today I'm walking you through the business audit you need to do right now
0:48.6	to get unstuck to unlock your next level and start building serious momentum again. Let's dive in.
0:56.6	The first place we start in any business order is simple, but most people actually avoid it.
1:01.8	It's revenue streams. And I don't mean looking at your top line revenue and feeling good that
1:06.3	money is coming in. I mean pulling up every single offer you have, you know, products that you have,
1:12.9	courses, coaching, maybe it's membership, done for you services, affiliates, whatever it is,
1:18.3	all of it. Then ask yourself, what's actually making me more money? What's consistently generating
1:24.7	revenue month after month? And what's just sitting there, taking up space
1:29.5	on my website or cluttering my offers? Here's where most entrepreneurs get stuck. We fall in love
1:35.1	with our offers, with our products. We feel attached because we spend so long creating them.
1:40.0	But emotionally attached does not equal profitable. Your job is to get brutally honest here.
1:45.4	Look at the numbers. Don't just track revenue. Look at profit margins because high revenue offers
	...

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