You're listening to the MyWifeKitter. Podcast where I teach you how to start a business

or side hustle from the perspective of a father with two kids. Welcome to a new segment

to the show, which I'm calling Family First Fridays in honor of my book, The Family First

Entrepreneur. If you haven't picked up the book yet, you can get over $690 in free bonuses

for pre-earing the hard copy over at thefamilyfirstentrepreneur.com. In these other episodes, I will

be presenting to you my personal thoughts about family, entrepreneurship, business, and

life, and we'll talk about a wide variety of topics. Today, we're going to talk about

exactly what I would do if I were to start an e-commerce business today. Now, if you're

thinking about starting an e-commerce business this year, it's important to have a plan

in place to ensure that you are successful, because the world of e-commerce is constantly

changing. And in this episode, I'm going to walk you through the exact steps that I would

take if I were to start an online store this year. Now, first off, you've got to choose

a business model. Now, if you're on YouTube or Facebook, you've probably seen ads for

dropshipping or retail arbitrage or Amazon wholesale. And in the current landscape, I would

not do any of those business models because it's short-term thinking. Sure, you might

be able to make a couple bucks here and there, but it's not going to be a business with

longevity. I've been running my e-commerce store over at Bumblebee Linnons for 17 years

now. And it's still going strong because I own my own brand and my products. And you

got to think long-term. For example, dropshipping has largely been nerfed by Amazon. And back

in the day, brands wanted dropshippers in order to increase their sales force without hiring.

But today, Amazon owns over 50% of e-commerce, and it's super easy for any brand to list

their products on Amazon and keep all the profit. Why give a 50% discount to an online

...