456 The Point by Steve Woodruff
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 6 October 2023
⏱️ 76 minutes
🧾️ Download transcript
Summary
The Point: How to Win with Clarity-Fueled Communications by Steve Woodruff
About the Book:
Is it possible to grab an audience’s attention in this noisy, confusing world?
According to Steven Woodruff, the solution can be summed up in a word: clarity.
Clarity-fueled communication is the practice of using the fewest words to make the biggest impact.
The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise.
From email to sales pitches, from workshops to resumes, Steven Woodruff’s Clarity Fuel Formula is the universal recipe for communications success.
The Point includes four simple actions and eight compelling shortcuts that can be used by anyone to get to the point and get others on the same page.
About the Author:
Steve Woodruff is known as the King of Clarity.
He is a consultant and author who has helped solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging.
Over more than four decades, Steve has taught, sold, presented, preached, marketed, blogged, authored, collaborated, coached, and networked... and at the core of every one of those activities is figuring out how to communicate clearly and effectively.
That's how the idea of finding a single, practical recipe - The Clarity Fuel Formula - evolved.
He released his first book, Clarity Wins in 2018 (which was featured on episode 220 of The Marketing Book Podcast), with a focus on helping professionals with their branding and referral networking.
And, interesting fact – he and his wife are the proud parents of five sons, one of whom served in the United States Marine Corps!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/point-steve-woodruff
Transcript
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| 0:00.0 | This is Steve Woodruff, author of The Point, How to Win with Clarity Fueled Communications, |
| 0:07.0 | and you are listening to the Marketing Book Podcast. |
| 0:11.0 | Welcome to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly |
| 0:18.1 | changing field of modern marketing. |
| 0:20.8 | And now here's your host, Douglas Burdett. |
| 0:24.0 | Hello, thanks for joining me on the marketing book podcast where each week I publish an interview with the author of a new marketing or sales book, |
| 0:31.0 | and which has been named by Forbes and LinkedIn amongst others is one of the top |
| 0:34.7 | marketing podcasts. Don't worry about taking notes. You can find links to everything |
| 0:38.4 | linkable in this episode's website page at marketingbook Podcast.com. |
| 0:43.0 | And since I get to read every book featured on the show, |
| 0:46.0 | if I can recommend a specific marketing your sales book or any other resource I know of |
| 0:51.0 | for whatever challenge you're facing, |
| 0:52.0 | send me a LinkedIn |
| 0:53.6 | connection invite with a message that you're a listener and I will do my best to |
| 0:57.2 | get you pointed in the right direction. My name again is Douglas Burdett. |
| 1:01.3 | All right let's get on with the show. |
| 1:03.8 | Today we welcome back, Steve Woodruff to talk about his book The Point, |
| 1:07.4 | How to Win with Clarity Fueled Communications |
| 1:09.8 | published by Morgan James. |
| 1:11.8 | Steve Woodruff is known as the King of Clarity. He is a consultant |
| 1:16.9 | and author who has helped solo consultants to Fortune 100 pharmaceutical companies with their |
| 1:21.9 | communications strategy and |
... |
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