456: How To Build a LinkedIn Profile That Helps You Side Hustle

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 3 April 2025

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week we’re taking it back to my convo with Portia Obeng, social media strategist, LinkedIn coach, and former Side Hustle Pro social media manager!

With over 10 years of experience, Portia guides people through the ever-changing social media landscape to amplify their personal brands and make money.

In this episode she shares about:

The steps she’s taken to go from job hopping to helping people optimize their LinkedIn
Her focus on the niche of creating “ LinkedIn superstars” who advocate for the company they work for
How she’s been able to maintain financially on a non-traditional path

Highlights Include:

00:00 Intro

02:00 Early career experience

08:00 Helping women level up in LinkedIn

13:30 The importance of consistency on LinkedIn

16:20 Building a LinkedIn profile

24:00 Optimizing content on LinkedIn

29:25 Using LinkedIn to build a personal brand

37:00 How to connect in the best way on LinkedIn

50:00 Tips for entrepreneurs

Watch episode 456 on YouTube and listen on all podcast apps

Links mentioned in this episode

Portia’s Website: https://www.portiaobeng.com/
Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/
Portia’s TikTok: https://www.tiktok.com/@portia.o
Muoyo’s Website: https://myvoterstatus.com/
Verizon Small Business Program: https://digitalready.verizonwireless.com/

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Announcements

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If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/
Portia’s TikTok: https://www.tiktok.com/@portia.o

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Transcript

Click on a timestamp to play from that location

0:00.0	Like, okay, I got the job. I'm good.
0:02.4	Yeah.
0:03.0	Why is that a big mistake?
0:04.6	Yeah, it's a big mistake because, as we know, you shouldn't be loyal to these jobs because they're not loyal to you.
0:10.5	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business.
0:19.4	And I'm your host, Nikaela Matthews Okome.
0:22.0	So let's get started.
0:24.2	Hey, friends.
0:25.3	Hey, we are back with another awesome guest today in the guest chair.
0:29.6	I have Porsche Oping.
0:31.6	Portia is a social media strategist and LinkedIn coach with over 10 years of experience
0:37.1	in social media strategy and content management.
0:40.5	She started before snaps were chatted, Instagram had stories, and ticks were taught. And her current
0:46.6	specialties are Instagram and LinkedIn. In fact, she helps people level up on LinkedIn, gain
0:53.2	clarity, and make more money.
0:55.6	She also helps organizations transform their employees into LinkedIn superstars
1:00.6	who advocate for the company, amplify brand messaging, and attract the best talent.
1:07.2	Fun fact, Portia is a certified side hustler, and one of her side hustles was that she was the
1:13.9	side hustle pro social media manager from 2019 to 2020. So if you hear us kicking and just having a good
1:21.5	time, it's because we know each other quite well. And in this episode, we talk about her journey
1:27.1	why she hates jobs, and how to build
1:29.8	a LinkedIn profile that helps you side hustle. Let's get right into it.
	...

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