454: Demetria Lucas on Taking Career Risks and Embracing Pivots
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.7 • 1.8K Ratings
🗓️ 19 March 2025
⏱️ 43 minutes
🧾️ Download transcript
Summary
This week we’re airing my first ever live podcast! I had the opportunity to sit down with author, journalist, and media powerhouse Demetria Lucas at the On Air Fest in Brooklyn, NY.
From launching A Belle in BK to building an empire that spans books, film, podcasting, and more, Demetria has mastered the art of evolving and thriving as a multi-hyphenate entrepreneur. Taking risks and flawlessly pivoting has paid off.
In this episode she shares:
- How prioritizing steady income through podcasting, owning a travel company, and more gives her freedom to enjoy life outside of working
- The enormous impact traveling the world has had on her work, leading her to author three books on travel
- How she stayed resilient through personal challenges and self-doubt
Highlights Include:
00:00 Intro
03:36 Breaking into the book industry
08:20 Streams of steady income
13:45 Building a personal brand and podcast
24:08 Traveling the world
27:00 The ups and downs of finances in freelancing
36:15 Tips for entrepreneurs
Check out episode 454 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Demetria’s Website: https://www.demetriallucas.com/
- Demetria’s Instagram: https://www.instagram.com/demetriallucas
- Demetria’s Facebook: https://www.facebook.com/demetriallucas
- Ratchet and Respectable Podcast: https://podcasts.apple.com/us/podcast/ratchet-respectable/id1449001372
- TikTok: https://www.tiktok.com/
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Transcript
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| 0:00.0 | I moved back home at like 37, 38, which at the time felt very humiliating, but also like |
| 0:06.0 | once I was living there and not paying bills. |
| 0:07.5 | I'm like, I don't feel humiliated at all. |
| 0:09.5 | Like I feel I feel very empowered without these bills. |
| 0:14.8 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your |
| 0:20.2 | side hustle from passion project to |
| 0:22.4 | profitable business. |
| 0:23.9 | And I'm your host, Nikaela Matthews Okome. |
| 0:26.5 | So let's get started. |
| 0:29.0 | Y'all know about Side Hustle Pro? |
| 0:32.3 | Oh, it's time, baby. |
| 0:35.3 | Join Side Hustle Pro host, Nikaela Matthewsacome |
| 0:38.3 | for a powerhouse conversation with author, journalist, |
| 0:41.3 | and media maven, Dmitria Lucas. |
| 0:44.3 | From a bell and bK to building a multi-platform empire, |
| 0:48.3 | she's mastered the pivot. |
| 0:50.3 | Get ready for the real talk on side hustles, bold moves, |
| 0:53.3 | and making success your own. |
| 0:55.0 | Everybody, give it up for Nikaela Matthews Zercombe. |
| 1:01.0 | Testing, testing. Can you hear me? Well, first of all, thank you guys so much for being here today. I am so honored to have you here. This is actually my first live show recording. So I am so happy to bring out my very first live guest, Dmitria L. Lucas. If you don't know, Dmitria is an award-winning journalist, author, media personality, and serial entrepreneur. |
| 1:30.3 | You can find her as a TV contributor, as a contributor on the hit Amazon Prime Show, Harlem, |
| 1:36.3 | and also traveling the world so she can see some world. |
... |
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