Hello, world.

Welcome to discover your talent, do what you love, number 450.

I'm creator and host, Don Hutchison.

Every day, I interview someone from around the world who has discovered his

talents to do work he loves to create a life of success, satisfaction, and freedom. Once a

week, I interview a well-known expert from the fields of personal or business development who share

experiences, tools, and insights to help our listeners along their journeys. Today, I'm delighted to bring you our featured expert, Brian Kurtz. Welcome, Brian. Great to be back, Don. I love your podcast. Just love the whole idea of discovering your talent and do what you love. It's like it doesn't get better than that. Well, thank you so much. We enjoyed having you on the show earlier, and today's topic is interesting to say the least. Brian Kurtz has been a serial direct marketer for the past

35 plus years. He never met a medium he didn't like and spent the first 34 years of his career,

helping boardroom incorporated become a state-of-the-art direct marketing and publishing company

and is now sharing and teaching all he

learned doing that. So today's topic is, marketing isn't everything, it's the only thing.

This is from your new book, The Advertising Solutions, So take the stage for the next however

much time you want to spend with us and tell us about the genesis of this and why it's so important and what our listeners can take away. So I want to talk about the origination of that quote, marketing isn't everything. It's the only thing. It's kind of a takeoff on a quote that gets attributed to the great football coach, Vince Lombardi. Although when I looked it up, it wasn't Vince Lombardi. It was some other coach before him, which was winning isn't everything. It's the only thing. So I went on

stage in Hungary not that long ago to speak to 350 Hungarian entrepreneurs. Sounds like an oxymoron,

but there are Hungarian entrepreneurs. And I love them and they were great. And what I asked them when I got on stage was, you know, I asked them three questions, and the first question was, you know, do you have a mission or a vision that you want to share with the world? And, you know, you figure 350 entrepreneurs in a country like Hungary, they'd all raised their hand, and of course they didn't.

Most of them did, but not all of them. And then I said, of course, the second question,

you know, how many of you never raise your hand at anything you ever go to?

The rest of them sheepishly raising their hands. And then the third question, which was the most

important, was how many of you would rather share that mission or vision with millions of

people instead of dozens of people. And of course, you know, I said if not all of you are raising

your hands, then I might as well walk off the stage now because you ask this marketing expert

from the United States to come speak to you about marketing. And I got to tell you, you know,

...