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Perfume Room

45. The Drugstore Fragrance Brand That's Giving *Niche* (w/ Good Chemistry Fragrance Director Greta Pagel)

Perfume Room

Emma Vernon

Arts, Fashion & Beauty

4.9619 Ratings

🗓️ 12 April 2022

⏱️ 56 minutes

🧾️ Download transcript

Summary

My quest for high quality, great-smelling fragrance that costs less than a SweetGreen salad is never-ending, and today I chat with Greta Pagelthe Fragrance Director of the brand I think does it best: Good Chemistry. Greta leads all fragrance development and strategy at Good Chemistry and ILLUME (including perfume, personal care, and home fragrance). We discuss what happened to some of our favorite discontinued gems (looking at you Brainiac)/ if they’ll ever come back, secrets notes, how Greta got into fragrance development professionally, the process of creating your fave mass-market scents, the newness that is Coco Blush, and what we can look forward to within the next year!

FRAGS MENTIONED:

The Maker Wild, The Maker Fire, West Third Lost California, Good Chemistry Brainiac, Baccarat Rouge 540, Mugler Angel, Byredo Lil Fleur, Jovan Patchouli Oil, Guerlain Vetiver, Coty Wild Musk, YSL Paris, Bleu de Chanel, CB I Hate Perfume Walking in the Air, Good Chemistry Wild Child, Good Chemistry Magnolia Violet, Jovoy Remember Me, Milano Fragranze Basilica, Affinessence Paris Santal Basmati, Strangers Parfumerie Chokedee, Chabaud Lait et Chocolat, Good Chemistry: Tiger Lily, Copper Canyon, Pink Palm, Coco Blush, Sugar Berry; Maison Margiela Replica Beach Walk, Pink Sugar Aquolina, EB Florals Fragile Violet, Good Chemistry Queen Bee

FOLLOW: @lovegoodchemistry

DISCOUNT: www.good-chemistry.com PERFUMEROOM15 for 15% off

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the perfume room. I am not wearing a scent of the day today. I am wearing

0:15.3

two cents of the day today because I am wild and wouldn't you know it, that is the name of one of the fragrances that I'm

0:22.0

actually wearing right now. The maker gifted me two fragrances from their collection and I got to pick which

0:27.6

ones. So I selected wild and fire. Though when you put those words together, it's not a fragrance I'd

0:34.0

ever want to wear. But separately and honestly, even layered, they are stunners.

0:38.5

So let's get into it. First, let me just tell you a little background on the maker hotel because

0:43.4

I find the story to be really fascinating. So the maker was founded by the same husband and wife duo

0:48.8

behind Fresh, the same line that you might know for skin care and perfumes. So you know right off the bat, this is going to be a fragrant hotel.

0:56.6

This is a bougie, beautifully decorated boutique hotel that kind of feels like a mix of mid-century modern

1:01.6

meets Bella Pock and it is located in Hudson, New York.

1:04.6

And what makes this hotel so cool aside from how beautifully decorated it is and where it's located,

1:10.0

yada yada, is that fragrance

1:11.9

is one of its core components. So in addition to the hotel having an eponymous candle and

1:17.8

fragrance line, they also in their Hudson location have a fragrance library. Okay. Close your

1:23.6

eyes. Picture the person in your life with the best fragrance collection that you know,

1:27.7

which if you listen to this podcast, I have a hunch. It is you. But the hotel founders,

1:32.6

Levin Alina, are also avid fragrance collectors, and they have put their personal collection

1:37.6

from their travels around the world of niche and luxury scents in this fragrance library

1:42.9

where guests can go and explore, sniff, smell, and

1:47.4

spray.

1:48.5

How freaking cool is that?

1:51.6

Anyway, I tried all their fragrances.

...

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