#45 Jason Hairston on Playing in the NFL, Injuries, KUIU, Brand Building, Hunting, Entrepreneurship, and the Outdoors

Jim Beaver's Project Action

PodcastOne

Leisure, Talk Radio, Automotive, Sports, Comedy

5 • 3.2K Ratings

🗓️ 20 July 2017

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jim Beaver has former NFL player Jason Hairston on Project Action this week. Jason was a linebacker with the 49er's and became an entrepreneur when he retired. He founded outdoor clothing brand Sitka before founding extreme hunting brand KUIU. He takes us through his life leading up to the NFL, his career ending injury, and founding one of the world's top outdoor and hunting brands. A can't miss interview with one of the most dynamic businessman in the world. Be sure and tweet questions for future episodes to Jim at @JimBeaver15. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Identify
0:01.8	Let's go. Let's go.
0:04.2	You're about to experience action like you've never heard it before.
0:08.5	Action sports, celebrities, badasses, and massive interviews.
0:14.2	All coming to you from the Polaris Razor Studio.
0:18.7	This is Jim Beaver's Project Action, exclusively on Podcast One.
0:26.6	Jim Beaver here. Welcome to Jim Beaver's Project Action coming at you from the Polaris Razor Studio on the podcast One Network.
0:35.6	Man, we've got an amazing guest for you guys today. Jason Harrison
0:41.3	Harrison, guy behind the brand Koo, and I got to tell you, man, he's basically reinvented
0:48.8	the business model for outdoor and hunting companies. It's an amazing company. They've had an amazing journey.
0:57.2	He's an ex-NFL player. We take you through his life, you know, going to the NFL,
1:02.4	his heartbreak, forming companies, building brands, selling companies, starting more.
1:07.3	The trials, tribulations of that. We talk about being dropped off in the middle of nowhere, Canada,
1:14.2	and being all alone with yourself in a backpack for two weeks and what it takes to survive out there in the elements while you're hunting.
1:22.7	Amazing story, an amazing guy. I think you guys are going to love this interview today. You may be
1:27.7	following him or his brand on social media. He may have seen the brand pop up. A lot of popular
1:33.8	NFL players, NHL players, athletes, they all wear the brand and, you know, and, you know,
1:41.2	the self-reclaimed brand ambassadors without being on the payroll. It's amazing to talk about that. You know, the self-proclaimed brand ambassadors without being on the payroll.
1:45.6	It's amazing to talk about that.
1:47.8	You know, and then you've got guys like Joe Rogan.
1:49.9	I mean, one of the top podcasters in the world, right?
1:52.3	And he's a big fan of Kuyu.
	...

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