449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 3 March 2023

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jess Hatzis is the co-founder of frank body, the world's leading coffee-based skincare company, and ad agency Willow & Blake. In 10 years, Jess has built frank body from “that brand on Instagram” to a global beauty brand with over 6 million customers. Learn the origins of the #frankeffect brand voice, starting a business with friends, and shifting from ecommerce to retail. Listen to Nathan and Jess discuss: Quitting her job and starting Willow & Blake with her best friend Starting frank body as a case study Creating the first-person #frankeffect brand voice Does influencer marketing still work? The challenge of adapting to TikTok Mixing business and friendships When Ariana Grande copied them Moving from the “Instagram brand” stereotype Advice for working founder moms Copywriting fundamentals And much more beauty business advice… This episode is powered by 99designs by Vista, a global creative platform that makes it easy for you to work with professional freelance designers from around the world. Together with 99designs, we’re offering you a $30 discount on your first design contest. Head to 99designs.com/foundr to learn more or get started on your project today. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Transcript

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0:00.0	This episode is proudly brought to you from 99 Designs by Vista, a global creative platform that
0:06.1	makes it easy for you to work with professional freelance designers from around the world.
0:12.4	What you need is thirst.
0:14.2	You need to be a thirsty human who is intent on learning.
0:18.2	It's a really fascinating exploration of human potential.
0:21.8	Now, now, now, now, now, now.
0:25.0	The Founder Podcast.
0:27.1	Even the greatest entrepreneurs had help.
0:30.0	If you want to learn from the most successful founders on the planet,
0:33.5	you are in the right place.
0:35.7	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Humphington, Steve Case, Gary V, Sophia Amorosa, Barbara Corcoran, Damon John.
0:42.8	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:47.3	This is not your average entrepreneur podcast.
0:50.9	The Founder Podcast.
1:01.4	Hey Founder Fam, welcome back to another episode of the podcast.
1:06.7	Today, we're speaking with Jess Hatz's in person in the studio, co-founder of Frank Body,
1:09.6	the world's leading coffee-based skincare company.
1:12.4	In just 10 short years, Jess and her co-founders built Frank Body from a niche product to a global brand with over 6 million customers. Through
1:18.6	its savvy product as a person marketing and bold branding, Frank Body is a business that has been
1:23.8	acclaimed and emulated across the beauty industry.
1:32.5	Today, we're going to learn from an expert on how to build an incredibly strong and effective brand identity, the logistics of building, a company with multiple co-founders,
1:37.9	and as well, some helpful insights into effective copywriting.
	...

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