446: From Kickstarter Success to a Sustainable Brand [Side Hustle Coaching]
The Side Hustle Show
Nick Loper
4.7 • 1.6K Ratings
🗓️ 27 May 2021
⏱️ 55 minutes
🧾️ Download transcript
Summary
"Apples to Apples meets Shark Tank" in SideHustle, the party game for entrepreneurs.
After a successful crowdfunding campaign, the team behind the game is looking for ways to raise awareness and stand out on the crowded Amazon marketplace.
In this coaching episode, you'll meet co-founders Darby Rollins and Tomer Soran, who (along with a 3rd co-founder, Tim Palladino) are looking for some ways to expand on the initial traction and grow a brand in the "productive play" space.
To help out with this one, I enlisted Side Hustle Show alumni and e-commerce and branding pro, Scott Voelker.
Full Show Notes: From Kickstarter Success to a Sustainable Brand [Side Hustle Coaching]
Transcript
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| 0:00.0 | What's up? What's up Nick? |
| 0:01.3 | A little over here. Welcome to the side hustle show because you're the CEO of your own life. |
| 0:07.0 | Our little coaching series on the show this month wraps up today with a really cool board game business. |
| 0:13.1 | And actually, I guess there's no board, but it's called side hustle, the party game for entrepreneurs. |
| 0:18.3 | I've heard it described as apples to apples meets shark tank. |
| 0:21.9 | And it's actually a lot of fun. You can learn more at play side hustle.com. |
| 0:26.2 | This thing was funded on Kickstarter and is now making consistent sales on Amazon. |
| 0:32.4 | Today, you meet the co-founders Darby Rollins and Tomar Saran who are looking for some ways to sell more units |
| 0:39.8 | and make the side hustle game a household in name. What's going on guys? |
| 0:44.2 | Hey, Nick, thanks for having us this Tomar here. |
| 0:46.7 | So you know my voice. Hey, Darby here. Thank you so much, Nick, for having us. |
| 0:50.4 | You bet. And in the other corner to help talk through some ideas and opportunities and optimizations for the play side hustle team is back for his second side hustle show appearance. |
| 1:02.8 | It's Amazon e-commerce branding expert branding pro from brand creators.com. |
| 1:08.9 | It's Mr. Scott Volker. Welcome back. Hey, thanks for having me, Nick. |
| 1:12.0 | This is going to be fun. I am excited about this. |
| 1:14.9 | So let's get this baby rocking. Absolutely. |
| 1:17.8 | Me too. These guys have a great product, a great brand. |
| 1:21.3 | It's fun to play. And so we're trying to figure out, okay, how can we optimize what they've already got and pour some fuel on this fire? |
| 1:26.7 | But Darby, maybe you can kick us off with the current baseline of where you've come so far, what the business looks like today. |
| 1:34.3 | Absolutely, Nick. So we funded this project back in 2019 on Kickstarter. |
| 1:40.1 | The funding wrapped up right as December rolled around and then the pandemic hit. |
| 1:45.2 | So over the course of last year, we spent a lot of time finalizing the product that we'd eventually fulfill on in December of 2020. |
... |
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