445 Go Big Or Go Home by Diana Kander
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 21 July 2023
⏱️ 54 minutes
🧾️ Download transcript
Summary
Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal by Diana Kander and Tucker Trotter
About the Book:
How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued?
They don’t do it with a logical argument or even the best PowerPoint presentation.
They do it by turning their pitch into an emotional experience that makes the customer think, “This just feels right.”
This book is your blueprint for tapping into a client’s gut feeling and bringing home the win.
Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy.
These stories come from individuals and organizations that decided to Go Big or Go Home because their deals were too important to fail.
One day, you’ll have a pitch that matters just as much.
And when you do, you can follow the five tools outlined in this book to create an experience that will close the deal.
About the Author:
Diana Kander is a keynote speaker on curiosity and innovation and a New York Times bestselling author. A serial entrepreneur, she has launched and sold millions of dollars of products and services.
As a consultant, Diana has helped create multi-billion dollar products, coached boards, and executive committees on innovation best practices, and implemented culture transformations.
Her two previous books are The Curiosity Muscle: How Four Simple Questions Can Uncover Powerful Insights and Exponential Growth (2018), and All In Startup: Launching a New Idea When Everything Is on the Line (2014).
Also, Diana can juggle. And do a handstand. Though not yet at the same time.
And, interesting fact, she was born in Odesa, Ukraine!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/go-big-go-home-diana-kander
Transcript
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| 0:00.0 | This is Diana Candor, author of Go Big or Go Home, five ways to create a customer experience that will close the deal and you are listening to the Marketing Book Podcast. |
| 0:11.0 | Welcome to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly |
| 0:18.2 | changing field of modern marketing. |
| 0:20.9 | And now here's your host, Douglas Burdett. |
| 0:24.0 | Hello, thanks for joining me on the marketing book podcast where each week I publish an interview with the author of a new marketing or sales book |
| 0:31.0 | and which has been named by Forbes and LinkedIn amongst others is one of the top |
| 0:34.8 | marketing podcasts. Don't worry about taking notes. You can find links to everything linkable |
| 0:38.9 | in this episode's website page at marketingbook podcast.com. And since I get to read every book featured on |
| 0:45.8 | the show, if I can recommend a specific marketing your sales book or any other |
| 0:49.8 | resource I know of for whatever challenge you're facing. |
| 0:53.0 | Send me a LinkedIn connection invite with a message that you're a listener, |
| 0:56.0 | and I will do my best to get you pointed in the right direction. |
| 0:59.0 | My name again is Douglas Burdett. |
| 1:01.0 | All right, let's get on with the show. |
| 1:03.9 | Today we welcome Diana Candor to talk about the book |
| 1:06.4 | she is co-author with Tucker Trotter. |
| 1:08.4 | Go Big or Go Home, Five Ways |
| 1:10.1 | to Create a Customer Experience that will close the deal, published by Hound's Tooth Press. |
| 1:14.8 | Diana Candor is a keynote speaker on curiosity and innovation, |
| 1:18.6 | and a New York Times best-selling author, a serial entrepreneur. She has launched and sold millions of |
| 1:25.1 | dollars of products and services and as a consultant Diana has helped create |
| 1:30.4 | multi-billion dollar products, coached boards, and executive committees on innovation |
... |
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