443: She Side Hustled Her Way To a Multi-Million Dollar Wine Business (Feat. Whitney Gates)

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 18 December 2024

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week in the guest chair we have Whitney Gates, an experienced marketing leader turned entrepreneur as co-founder and CEO of Wondry Wine. Her diversified skill set is driven by over 13 years of experience in brand management, shopper marketing and sales across Fortune 200 companies.

Rejecting exclusivity, Wondry presents customers with a more approachable, stronger, semi-sweet wine. Drawing inspiration from her disabled uncle’s wine-making journey, Whitney’s hustled her way into becoming a multi-million dollar company in just a few years.

In this episode she shares:

How she went from making wine herself and doing door to door selling to launching Wondry online and expanding onto Target shelves
What it takes to stand out in a crowded market (and even get a deal with Mark Cuban on Shark Tank)
The importance of understanding your customer and adjusting your pitch accordingly

Highlights include:

0:00 – Introduction to Whitney Gates

8:17 – Launching Wondry

11:20 – Defining Wondry’s category: wine vs. cocktail hybrid

15:00 – Investing in the business

18:40 – Door-to-door sales and proof of concept

31:00 – Whitney’s Shark Tank experience and partnering with Mark Cuban

34:00 – Becoming profitable and managing costs as you scale

41:00 – Tips for entrepreneurs

Check out episode 443 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Wondry Wine Website: https://www.drinkwondry.com
Follow Wondry’s Instagram: https://www.instagram.com/wondrywine
Side Hustle Pro Website: https://www.sidehustlepro.co

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

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Guest Social Media Info

Follow Wondry’s Instagram: https://www.instagram.com/wondrywine

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	Hear that happy business owner.
0:03.7	They're whistling because they found a great deal for unlimited calls, texts and data with three business.
0:09.7	Plans start from just £8 a month with a 4.5% price increase each April.
0:14.6	Switch to three business for savings that'll give you something to whistle about.
0:19.4	Voted the UK's best network for business.
0:22.2	As voted by the Mobile Industry Awards 2024,
0:24.7	£8 per sim for 10 to 20 sims.
0:26.7	24 month plan. Unlimited UK only.
0:29.0	X 20% fat.
0:30.0	And you didn't flush baby wipes.
0:31.9	No.
0:32.2	Dental floss?
0:33.1	No.
0:34.2	Cat litter?
0:35.3	Ah, no, no.
0:36.8	Hmm. I just can't understand what. Hang on a moment. Yep. We'll get someone out to your tenant and get that looked at.
0:43.2	With DirectLine's landlord emergency cover added to your landlord insurance, whether your tenants block the toilet or break a door lock, we'll get you from problem to solution as quickly as possible.
0:53.0	Directline, we're on it.
0:55.5	Landlord insurance underwritten by UK Insurance Limited, residential properties only,
0:58.6	cover up to £1,500 per callout.
1:04.2	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle
1:10.2	from passion project to profitable business.
	...

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