440: LinkedIn and Personal Branding, with Gregg Burkhalter

Discover Your Talent–Do What You Love

Don Hutcheson

Entrepreneur, Turningpoints, Self-improvement, Careers, Business, Career, Education, Inspirational, Inspiring, Entrepreneurs

5 • 618 Ratings

🗓️ 13 January 2017

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Gregg Burkhalter, “The LinkedIn Guy," is a recognized authority on LinkedIn.com and personal and professional branding. He offers proven tips on how to develop a powerful LinkedIn profile and professional brand, and how to avoid the pitfalls of newbies on the influential site. He warns about the line you should never cross over. Gregg’s “3-D” approach to creating a winning strategy will help you rise above the competition.

Transcript

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0:00.0	Hello, world. Welcome to discover your talent to do what you love. Episode number 440. I'm creator and host, Don Hutchison. Every day, I interview someone from around the world who has discovered his talents to do work he loves to create a life of success, satisfaction, and freedom.
0:29.4	We created this podcast to provide you with the insight, strategies, and tools to propel your career to the next level.
0:37.3	Once a week, I interview a well-known
0:38.9	expert from the fields of personal or business development who shares experiences, tools,
0:44.0	and insights to help our listeners along their journeys. Today, I'm delighted to bring you
0:48.0	our featured expert, Greg Berkhalter. Welcome, Greg. It's an honor to be here, Don.
0:53.4	Thank you, sir. A few words about Greg. Greg Berkhalter is a recognized authority on LinkedIn and personal branding. He's trained countless professionals across the U.S. and Canada to effectively brand themselves and market their businesses on LinkedIn. He spent the first part of his professional career behind the microphone
1:11.1	at radio stations across the south. Following his radio years, Greg worked in national music
1:16.1	marketing and distribution. Today, he's known as the LinkedIn guy. He provides LinkedIn training
1:21.0	and strategy and branding coaching via one-on-one group training sessions, corporate presentations,
1:26.3	and webinars.
1:33.1	So today's topic is LinkedIn and personal branding, which couldn't be more relevant and timely for our Internet-driven world and our social media-driven world.
1:36.9	Greg, take the stage for a minute and just talk about why that's so important.
1:41.4	Well, right now, when you do business in the professional world, it's very
1:45.6	important to have a very solid personal brand. In fact, when I first entered the workforce,
1:50.8	I hate to say, three or four decades ago, people would ask me, what do you do for a living?
1:55.4	And my first response would be the place I work and the job I do with that work. Well,
2:00.4	that is totally switched
2:01.9	into today's environment. When someone asks you what you do, you say your current job and the
2:07.4	company you're currently working for. That's because people have recognized that the personal
2:11.8	brand is something that you have to work on, you have to maintain, you have to build,
2:16.7	because your brand has to be transferable,
	...

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