Welcome to How Leaders Lead where every week you get to listen in while I interview some of the very best leaders in the world.

I break down the key learning so that by the end of the episode, you'll have something simple you can apply as you develop into a better leader.

That's what this podcast is all about, everybody.

Now today's guest is Jeff Lawson, the co-founder and CEO of Twilio, one of the world's fastest growing technology companies.

Millions of software developers use their platform to add communications to apps and websites

we all use. I'm talking about companies like Airbnb and Lyft.

And you know, I love Jeff's point of view as an entrepreneur. See, he has a foot in both the

technical development world and the executive world. So if you need to make your business more

digital or get more from your technical talent, then his perspective

today is going to be invaluable to you. But I got to be honest, he may also challenge you a bit.

So often in business, we get wrapped up in our solutions, you know, features and shiny products

and sales rollouts and all that good stuff. But in all our obsession over the solution

we offer, we often overlook the problem. What huge unsolved problems are customers out there

struggling with every day? Jeff says that's what we should be looking for. Those big problems that our customers are facing every

day. And this conversation will inspire you to go out and find it. So buckle up because here's my

conversation with my good friend and soon to be yours, Jeff Lawson.

Jeff, thanks so much for being with me on this conversation.

Thank you, David.

It's great to be here.

You know, Jeff, I just finished reading your new book,

Ask Your Developer, How to Harness the Power of Software Developers, and Win in the 21st Century.

That's a pretty lofty title with a big promise.

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