439: 500 Million Users: Pinterest Marketing in 2021
The Side Hustle Show
Nick Loper
4.7 • 1.6K Ratings
🗓️ 8 April 2021
⏱️ 54 minutes
🧾️ Download transcript
Summary
With over 500 million users and growing all the time, your target customers are probably on Pinterest.
To help catch us up on all the latest strategies and best practices for getting more traffic, more sales, more leads from Pinterest is our resident Pinterest marketing expert, Kate Ahl from SimplePinMedia.com.
It’s been a couple of years since I last spoke with Kate and a lot has changed on the Pinterest platform.
The user base has doubled, they’ve released new pin formats, and I’m actually starting to see some signs of life from my own account. Which I’d kind of written off for a while to focus on SEO instead.
Tune in to hear:
- what’s working on Pinterest right now
- how to optimize your content for Pinterest search
- some cool things coming to the platform around selling your own products
Full Show Notes: 500 Million Users: Pinterest Marketing in 2021
Transcript
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| 0:00.0 | What's up? What's up, Nick Loper here. Welcome to the side hustle show because smart marketers go |
| 0:06.0 | where their target customers already are. And with over 500 million users and growing all the time, |
| 0:12.2 | one place your target customers probably are is Pinterest to help catch us up on all the latest |
| 0:18.0 | strategies and best practices for getting more traffic, more sales, more leads from Pinterest |
| 0:23.6 | is our resident Pinterest marketing expert Kate All from simplepinmedia.com Kate, welcome back |
| 0:29.9 | to the show. Thanks so much for having me back. I'm excited to catch your listeners up on |
| 0:35.0 | what's going on with Pinterest. Absolutely. It's been a couple years and I know a lot has changed |
| 0:40.2 | on the Pinterest platform since we last jatted in 2019. And I'm actually starting to see some |
| 0:46.0 | signs of life from my own Pinterest account, which I kind of written off for a while to focus on |
| 0:50.7 | SEO instead. But stick around in this episode to learn what's working now on Pinterest, |
| 0:56.7 | how to optimize your content for Pinterest as a search engine. And some cool things you can |
| 1:01.7 | even do to sell your own products. Note to links for this one and all the resources mentioned in |
| 1:07.2 | this episode are at side hustle nation.com slash pin 2021 PIN 2021. And if you want to learn more |
| 1:14.7 | about driving traffic to your website, I want to invite you to check out the trafficcourse.com. |
| 1:20.2 | This is my all new quick study course on how bloggers and online business owners can step up |
| 1:25.3 | their traffic game with the same simple and effective keyword and content strategies that I used |
| 1:30.9 | to drive over 300,000 page views a month. Again, that's at the trafficcourse.com. Check it out. See |
| 1:37.2 | if it's right for you. But Kate, catch me up. We might be using some outdated or ineffective |
| 1:42.2 | Pinterest strategies since this changed so much over the years at a high level. What do you see |
| 1:48.6 | working today for bloggers, online business owners? And then we can dive into some specifics. |
| 1:53.3 | Yeah, 2020 was a huge explosion of Pinterest with everybody home. And what we saw |
| 1:59.3 | explode was video and the introduction of story pins, which is really new for the platform |
... |
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