436 The Future Normal by Rohit Bhargava
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 19 May 2023
⏱️ 48 minutes
🧾️ Download transcript
Summary
The Future Normal: How We Will Live, Work and Thrive in the Next Decade by Rohit Bhargava and Henry Coutinho-Mason
About the Book:
This is a handbook for visionaries.
Making outlandish predictions about the future is easy. Predicting the future normal is far harder.
For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.
From donning full-body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world.
Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other.
Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world.
From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade.
Along the way, they also tackle some of the biggest ethical and societal questions raised by all this progress.
In this book, you’ll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society.
These are the stories of the future normal, and they are coming sooner than you think.
For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade.
About the Author:
Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world.
He is the 3-time WSJ bestselling author of nine books on marketing, innovation, diversity, and trends including his #1 bestseller Non-Obvious Megatrends. Rohit has been invited to keynote events in 32 countries around the world.
His insights have been used by the World Bank, NASA, Intel, Disney, Colgate, Coca-Cola, Under Armour, American Express, and hundreds of other organizations to win the future.
Earlier in his career Rohit spent 15 years in leadership roles at two renowned ad agencies: Leo Burnett and Ogilvy.
And, interesting facts - He is a lifelong fan of anything having to do with the Olympics (he’s been to five so far, was sad to miss Tokyo, but is really looking forward to Paris 2024!) and more significantly, he is now a member of a VERY exclusive club – The Marketing Book Podcast 7-Timers Club!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/future-normal-rohit-bhargava
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This is Rojit Bargava, author of The Future Normal, How We Will Live, Work, and Thrive in the |
| 0:05.6 | next decade, and you are listening to the Marketing Book Podcast. |
| 0:11.0 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest |
| 0:15.3 | thinking in the quickly changing field of modern marketing and now here's your |
| 0:20.2 | host Douglas Burdett. Hello thanks for joining me on the Marketing Book Podcast, where each week I publish an interview |
| 0:26.8 | with the author of a new marketing or sales book, and which has been named by Forbes and |
| 0:31.0 | LinkedIn, amongst others, is one of the top marketing |
| 0:33.5 | podcasts. Don't worry about taking notes. You can find links to everything |
| 0:36.7 | linkable in this episode's website page at marketingbook podcast.com. And since I |
| 0:42.1 | get to read every book featured on the show, if I can recommend a specific |
| 0:46.0 | marketing your sales book or any other resource I know of for whatever challenge you're facing, |
| 0:51.0 | send me a LinkedIn connection invite with a message that you're a |
| 0:53.6 | listener and I will do my best to get you pointed in the right direction. My name |
| 0:58.1 | again is Douglas Burdett. All right, let's get on with the show. Today we welcome back, Roheath Bargaeva for the seventh time to talk about the book he is co-authored with Henry |
| 1:07.7 | Cutino Mason, The Future Normal, How We Will Live, Work, and Thrive in in the next decade published by Idea Press. |
| 1:15.7 | Rojit Baragava is on a mission to inspire more non-obvious thinking in the world. |
| 1:20.9 | He is the three-time Wall Street Journal best-selling author of nine books on |
| 1:25.1 | marketing, innovation, diversity, and trends, including his number one best-seller, |
| 1:30.4 | non-obvious mega trends. |
| 1:33.0 | Rojit has been invited to keynote events in 32 countries around the world. |
| 1:39.0 | His insights have been used by the World Bank, NASA, Intel, Disney, Colgate, Coca-Cola, Under Armour, American Express, |
| 1:46.8 | and hundreds of other organizations to win the future, and of great interest to me, recovering ad man earlier in his career |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Douglas Burdett, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Douglas Burdett and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.