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Real Estate Rockstars Podcast

435: How to Dominate Your Market Using Repetitive Brand Building Activities with Placester's Seth Price

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6864 Ratings

🗓️ 16 December 2016

⏱️ 36 minutes

🧾️ Download transcript

Summary

In today's digitally-driven world, real estate agents can dominate their local market by focusing on repetitive brand-building activities which resonate with their sphere of influence and prospective clients. Seth Price, VP of Industry Relations at Placester, dives deep into exactly how you can create your personal brand from scratch and then use consistency and velocity to build trust and dominate your local market in out latest podcast. Get ready to take notes because the information in this podcast - when put into action - will make you real estate profits! Seth Price is on a mission to transform the way you think about branding and connecting with customers. He is the author of the “The Road to Recognition”, Host of The Craft of Marketing and Marketing Genius Podcasts. Seth is a mentor to startups, a wildly popular contributor to Huffington Post, Inman News, Startup Institute, Founders League and Marketing Profs. He is part of the founding team at Placester where he’s worn all of the go-to-market hats and helped the company build a 450,000-plus customer base and triple digit growth in less than five years. He doesn't focus so much on how-to but more on how-to-think. Join us as Seth shares his mindset and a glance at his journey to becoming a Real Estate Rockstar by becoming a branding expert dedicated to empowering personal brands to lead meaningful businesses and turn recognition into revenue.

Transcript

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0:00.0

Across the world real estate agents are underachieving. They're missing out all millions of dollars in commissions. My name is Pat Hyven and in the past 27 years I've sold over 6,000 homes selling over a billion dollars in real estate volume.

0:18.0

My plan is to interview agents from across the world and help all agents create their destiny.

0:27.0

Already rocks. All right, Rock Star Nation, listen up. I have the solutions if you are looking to build a massive wonderful team that nets you a million bucks a year.

0:47.8

Net, Net, Net, not ECI, but Net.

0:52.2

I went to Omaha, Nebraska and I hung out with Jeff Cohn and the Omaha's

0:57.1

elite real estate group and filmed everything about how they sell 600 homes a year, how Jeff nets over a million bucks consistently and doesn't go on listing

1:08.7

appointments or buyers appointments doesn't even take calls from angry clients because nobody really knows

1:15.2

Jeff they know Omaha's elite real estate group I mean it's really got this

1:20.9

figured out right we had a net a million dollars without being

1:24.7

beholden to other people when he walks into the local mall and it's a cool way to

1:31.0

conduct business and net a million bucks.

1:33.6

600 homes a year, five years ago they were doing 80.

1:37.6

So we took all this footage and we broke it down to 76 videos.

1:43.0

We made 73 quizzes to make sure you get it in your head.

1:47.0

And we included a bunch of downloads that he and his team use.

1:51.0

We got videos of their secret team meetings, of their

1:54.3

admin meetings, of their agent accountability meetings, we got videos of their

1:59.5

agents prospecting to real life clients.

2:03.0

Find out how you can build a team

2:05.0

where everybody gets along with an incredible culture

2:08.0

where everybody is hired right from the beginning,

2:12.0

massive amounts of retention here, people stay,

...

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