435: How to Create High-Converting Webinars with Casey Zeman of EasyWebinar

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 18 November 2022

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you've hosted a webinar or live event that fell flat, then this episode is for you. Casey Zeman is the CEO and founder of EasyWebinar, a live-stream platform and marketing automation tool. As a former actor and mortgage broker, Zeman was fed up with having little control over his success. So with the encouragement of a friend, he became a video marketing consultant focusing on YouTube. His work as a consultant tapped into the capability of live videos and webinars as a sales tool. So, in 2015 he reinvested his earnings as a consultant to develop a plugin called EasyWebinar, which allowed people to create a live webinar through their website. In 2018, he changed EasyWebinar's model to a SaaS business, offering full services to any online business looking to engage and convert its audience. Listen to Nathan and Casey discuss: How the 2008 recession spurred his career in digital marketing Becoming a video marketing consultant before it was a thing Investing his consulting earnings into developing EasyWebinar Changing his business model from a plugin to SaaS The fundamentals of a high-converting webinar The differences between automated and live webinars Webinar funnels and how they can generate qualified leads Using webinars as a customer retention tool Why feeling like an idiot is the most common webinar mistake And much more webinar and live event advice… This episode was powered by EasyWebinar. To learn more about EasyWebinar, and how you can use it to scale your business, visit; https://bit.ly/foundreasywebinar Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Transcript

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0:00.0	This episode is proudly brought to you by Easy Webinar, an easy-to-use platform that makes high converting
0:06.7	webinars a reality.
0:08.6	Hey Founder fam, before we dive into another incredible conversation, I want to share something
0:13.7	really special with you.
0:15.3	Whether you're just joining us or you've been following us since the beginning, you've
0:18.5	been a critical part of our community working to change entrepreneurial education. I started Founder almost a decade ago with the mission
0:26.8	to provide entrepreneurs access to the world's greatest business leaders. Our goal was to
0:32.3	break down barriers to entrepreneurial education, and that's taken us on a journey from
0:36.8	founder magazine to this
0:38.3	podcast and beyond. And today marks the next step in that journey, Founder Plus. I'm proud to
0:45.2	introduce you to Founder Plus, which is an all-access pass to each of our online courses and
0:50.5	programs and their proven frameworks for success. It puts every strategy we've compiled
0:56.7	from world-class instructors at your fingertips while connecting you to a global network of
1:02.0	like-minded entrepreneurs. Founder Plus will take your business to the next level for today and
1:08.0	tomorrow. So whether you've just joined our family or you've watched us grow from humble
1:12.9	beginnings, we're really thrilled to have you join us in this exciting new phase of making
1:17.7	the founder brand and this company the world's best entrepreneurial community to launch
1:23.2	and grow your business.
1:24.8	So finally, before we get into today's episode, I'm inviting you to come back,
1:29.5	check out FounderPlus and go to founder.com forward slash membership.
1:35.1	I'm really excited, guys.
1:36.7	This is an incredible new evolution of entrepreneurial education.
	...

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