#434: Composable, omnichannel marketing with Rupali Jain, Chief Product Officer, Optimizely

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 18 October 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going to get to at least a few of those today.

Today we’re going to talk about an exciting announcement at the show this year, which is called Optimizely One, and while I will let my guest provide a more robust definition for us, it’s a SaaS platform for digital marketing that is decoupled, highly composable, and includes components for creation, delivery, personalization and testing of digital content to improve the customer experience.

This connects to several trends happening in the market which include a shift towards both composable approaches while also providing marketers with the need to provide consistent and continually improving experiences in an omnichannel world.

To help me discuss this topic, I’d like to welcome Rupali Jain, Chief Product Officer, Optimizely.

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SYNOPSIS

In this episode of the Agile Brand podcast, host Greg Kihlström and guest Rupali Jain, Chief Product Officer at Optimizely discuss the announcement of Optimizely One at the Opticon 2023 conference. Optimizely One is a SaaS platform for digital marketing that offers a decoupled and highly composable approach. It includes components for creation, delivery, personalization, and testing of digital content to enhance the customer experience. This aligns with the current market trends of composable approaches and the need for consistent and improving omni-channel experiences.

Transcript

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0:00.0	This episode is brought to you by Oracle. AI may be important, but it needs a lot of processing speed, and that gets expensive, fast, upgrade to the next generation of the cloud.
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0:28.7	slash enhance.
0:31.1	Welcome to season five of the Agile Brand with Greg Kilstrom, where we talk with
0:36.2	enterprise and technology platform leaders about the people, processes, and
0:40.3	platforms that make marketing and customer experience successful, scalable, and sustainable. and Advisor and consultant for Fortune 1000 marketing and CX leaders and teams as principal and chief
0:55.5	strategist at GK5A and best-selling author, keynote speaker, entrepreneur, and Agile Certified Coach.
1:03.7	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack
1:08.1	technology services, talent services, and real-world application. For more information go to teak systems.com.
1:16.5	To sign up for the Agile Brand newsletter and get the latest insights and articles
1:21.0	on marketing technology and CX or to purchase a copy of my
1:24.8	latest book house of the customer go to Greg Kilstrom.com. You can also find all my books
1:30.6	on Amazon and other retailers and now on to the show.
1:37.0	I'm here at Opticon 2023, Optimizely's annual conference here in San Diego, California, where there have been a lot of exciting
1:44.3	announcements and we're going to get to at least a few of those today.
1:47.7	Today we're going to talk about an exciting announcement at the show which is called
1:51.3	Optimizely One.
1:53.0	And while I'll let my guests provide a more robust definition
1:56.8	for us, it's a SAS platform for digital marketing
1:59.8	that is decoupled, highly composable, and includes components for creation, delivery,
2:05.8	personalization, and testing of digital content to improve the customer experience.
	...

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