4.8 • 1K Ratings
🗓️ 29 April 2025
⏱️ 60 minutes
🧾️ Download transcript
Today on the Heart and Hustle Podcast Evie and Lindsey are diving into their personal rebrands and spilling all of the tea on the gritty details. Their conversation covered the timing of their rebrand, specifically the discrepancy between their existing brand visuals and their target ideal client. They also discussed how their ideal client profile had changed over the years, mirroring their own business evolution. Evie and Lindsey talk about how they wanted to make sure they kept a certain balance with their photography and education sides of their brands, and what the vision and thought process behind each of their new brand identities was. Tune in as they talk about launch strategy, their overall thoughts on rebranding, and so much more on this week’s episode of the Heart and Hustle Podcast!
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0:00.0 | You're listening to the Heart and Hustle podcast. We are your host, Evie McLeod and Lindsay Roman. Welcome |
0:06.1 | back to the show, my friend. We are so excited to have another week here with you, learning and |
0:11.0 | growing on all things, business and life. Today's topic is going to be a really fun one. We are |
0:16.9 | talking about when to know it's time to rebrand or when to rebrand. And we're kind of coming |
0:23.0 | at this conversation with a little bit more of like a personal spin. We're going to share some |
0:26.7 | thoughts and tips and, you know, key moments to recognize this time, things like that. But in |
0:32.7 | case you have not seen or followed along, Lindsay and I have both rebranded and done a massive |
0:38.1 | overhaul of our personal brands, our photography and coaching and all the things. |
0:43.0 | And those just launched somewhat recently. And we're going to pull a lot from our personal |
0:47.7 | experiences of, you know, over the years rebranding, but especially this latest rebrand. |
0:51.8 | We're going to give some inside scoops of... |
0:53.4 | Take you behind the scenes. Yeah, like timing and timeline and choices and decisions and even talk |
0:58.7 | launch strategy a little bit. So it's a full pull behind the curtain, peek behind the curtain, |
1:04.1 | and it'll be a really fun conversation. So if you're interested in the topic of rebranding, |
1:08.3 | don't go anywhere. Let's start today's show. |
1:11.2 | Have you always dreamed of becoming a photographer, but you have just no clue where to start |
1:15.3 | when it comes to operating an actual camera. Maybe you've finally bought that fancy camera, |
1:19.3 | or you've dusted off that old DSLR sitting in your garage for way too long. You pull out |
1:23.6 | the manual and everything just looks Greek to you. Yes, we have been there. |
1:27.9 | And we vividly remember when we first started out as photographers asking anyone and everyone for help |
1:32.9 | because we didn't know what to do or where to even start. |
1:36.8 | Well, good news if that sounds familiar. |
... |
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