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How Leaders Lead with David Novak

#43: Wendy Clark, Dentsu International Global CEO—Embrace an Underdog Mindset

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8596 Ratings

🗓️ 24 June 2021

⏱️ 59 minutes

🧾️ Download transcript

Summary

Today’s guest is Wendy Clark, Global CEO of Dentsu International, and the first female CEO of a big six global advertising agency. Before that, she did incredible work as a marketing executive at Coca-Cola and AT&T. She’s a giant of the advertising world. She is literally in the hall of fame. But despite all her success, Wendy is the absolute master of embracing the underdog mentality.  It’s how she stays motivated, both personally and professionally, and how she continues to over-deliver and outperform. She really is the master of mindset, and she will show you how to lean into the underdog mentality and use it as fuel to work for you. If you’ve ever felt underestimated at work or like the underdog in your industry, then you are going to love this conversation. You’ll also learn: How to use marketing savvy in a leadership setting so your big ideas connect Three questions you can ask to evaluate a creative idea  Key insights about social media that every leader should know A better approach to work and life than “balance” Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0

Hey everybody, welcome to How Leaders Lead, where every week you get to listen in while I

0:08.4

interview some of the very best leaders in the world. I break down the key learning so that by the

0:13.1

end of the episode, you'll have something simple you can apply as you develop into a better

0:17.9

leader. That's what this podcast is all about. Now, if you've ever felt

0:22.7

underestimated at work, or like the underdog in your industry, boy, are you going to love today's

0:29.5

conversation? My guest is Wendy Clark, the global CEO of Densu International and the first female

0:36.9

CEO of a Big Six global advertising agency.

0:40.8

Before that, she did incredible work as marketing executive at Coca-Cola and AT&T.

0:46.8

She's an absolute giant of the advertising world.

0:50.9

I mean, she is literally in the Hall of Fame.

0:53.3

But despite all her success, Wendy is the

0:56.3

absolute master of the underdog mentality. It's how she stays motivated, both personally and

1:02.8

professionally, and how she continues to over-deliver at work and outperform the competition.

1:08.8

She really is the master of mindset, and she will show you how to

1:13.0

lean in to the underdog mentality and use it as fuel to work for you. So here's my conversation with

1:20.2

my good friend and soon to be yours, Wendy Clark.

1:33.6

Wendy, it's been a long time since we talked, and I really appreciate you taking the time to be with me.

1:34.6

Thank you, David.

1:35.5

It's wonderful to be with you.

1:36.8

You know, Wendy, I understand that you started out as a receptionist for a 10-person

1:43.4

advertising agency in Atlanta, Georgia. Tell us about that

1:47.9

experience and what you learned from it. Well, it was a great experience. I had gone to college,

...

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