429: What to Do BEFORE You Run Ads with Karen Nelson

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Natalie Eckdahl

Business, Female, Podcaster, Tank, Twitter, Media, Biz, Social, Management, Mom, Entrepreneurship, Chick, Productivity, Children, Eckdahl, Google, Facebook, Shark, Entrepreneur, Plus, Paradise, Balance, Bizchix

4.8 • 630 Ratings

🗓️ 23 July 2020

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Karen Nelson learned Digital Marketing from the trenches. She has managed social media channels with thousands of followers, deployed thousands of corporate emails, and produced countless content and marketing campaigns. But what she is most passionate about is working with paid ads because the results are measurable with numbers that track almost every detail.

In this episode of Social Media Summer Camp, I talk with Karen on how to prepare your lead magnet and what to expect before diving into the world of paid ads.

CLICK HERE to get all the links from this episode including our epic Social Media Guide.

This episode was first published at BizChix.com/429. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.

Transcript

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0:00.0	Today, we're talking about what you need to do before you run paid traffic. Does your freebie attract
0:06.4	the DIY, do-it-yourself client? Are people who are willing to pay you?
0:16.2	Hey there, bizchicks. I'm so excited about social media summer camp. Our bizchicks team has been
0:23.7	preparing this series just for you because social media is constantly changing and it's important
0:31.0	to make sure you are maximizing your time. My goal is that you walk away from the series
0:36.3	confident in knowing where you need to focus
0:38.8	your time and with a clear social media strategy to bring you clients. We asked all of our guests
0:45.3	for this eight episode series to contribute to an epic download for you. I am so excited about it.
0:51.4	If you already get our newsletters, then it is in your inbox. If you don't yet
0:56.1	get our emails, please go to bizchicks.com slash summer camp, b-I-Z-C-H-I-X.com slash
1:03.8	summer camp, one word, to get this resource. It's filled with tips, checklists, and guides for each
1:09.7	social media platform, and listen in each week to learn more from our experts.
1:16.6	Before we dive in, May I welcome you to the Vizchicks podcast.
1:20.2	I'm your host, Natalie Eckdahl.
1:22.3	If you're new here, thank you so much for listening.
1:26.1	I'm obsessed with helping women entrepreneurs grow and scale their
1:30.1	businesses while retaining more profit, delivering more impact, and creating more time for their
1:35.8	VIPs. My VIPs are my husband Mark and our three kiddos ages 5 to 18 and are bengal kittens, Misty and Max. I have a very full life
1:47.7	running a home family and this dream business where we coach and train high performing women
1:52.4	entrepreneurs from around the world. In case you're wondering, I don't have a perfect life.
1:58.3	Don't claim to be superwoman. It all works because I have teams and coffee.
2:02.8	And I have help at home and in the business. My favorite thing to encourage other women on is to get
	...

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