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Real Estate Rookie

429: The Investing “Map” You NEED to Uncover Hot Markets, Neighborhoods, & Deals w/Ariel Herrera

Real Estate Rookie

BiggerPockets

How To, Education, Business, Investing, Entrepreneurship

4.81.7K Ratings

🗓️ 8 July 2024

⏱️ 42 minutes

🧾️ Download transcript

Summary

Harnessing the power of data gives you an enormous advantage in your real estate investing journey, allowing you to discover up-and-coming markets or find deals that are flying under the radar. While crunching the numbers might seem like hard work, there are all kinds of software, tools, and templates to lighten the load! Welcome back to the Real Estate Rookie podcast! Today, data scientist Ariel Herrera returns to the show to offer more advice for investors who want to find the next BIG market (before it takes off!) and source better real estate deals. Whether you’re just getting started or already have a few rental properties under your belt, this episode is brimming with helpful tips—from niching down to specific neighborhoods to using artificial intelligence (AI) tools for EASY market research! Tune in to learn which data points are most important when choosing a market and how to use “census tracts” to make an informed decision. You’ll also learn about the three biggest competitive edges you can gain in real estate (even as a complete rookie!). But that’s not all. Ariel will even show you how to craft a “map” of up-and-coming areas that best align with your investing strategy, long-term goals, and personal preferences! In This Episode We Cover The MOST important data points to consider when choosing your market Why census tracts are your “secret weapon” for neighborhood analysis Harnessing the power of artificial intelligence (AI) to streamline market research How to create a “map” that helps you identify up-and-coming areas to invest How to leverage data science and automation to find better real estate deals And So Much More! (00:00) Intro (01:26) 3 Ways to Gain a Competitive Edge (10:15) Which Data Points Are Important? (17:31) Strategy-Dependent Data (20:14) Other Crucial Data Points (26:15) Building Your Investing “Map” (31:41) Using Market Data to Find Deals (35:09) Connect with Ariel! Check out more resources from this show on BiggerPockets.com and https://www.biggerpockets.com/blog/rookie-429 Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email [email protected]. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This is real estate rookie episode 420ner.

0:05.0

Let's find the best real estate deals together.

0:08.0

I'm Ashley Kerr and I'm here with Tony J Robinson.

0:12.0

And welcome to the Real Estate Rookie Podcast, where every week, three times a week

0:16.2

we bring you the inspiration, motivation, and stories you need to hear to kick start your

0:20.3

investing journey.

0:21.5

And today, we're going to answer one of the most common

0:23.8

questions we get from real estate rookies, which is, where do I invest? Now today's

0:28.7

guest is here to answer that question. She's a data scientist, so she's using data and automation to find the best

0:35.2

real estate deals and we're actually having her back for the second time on the show. Now today

0:39.5

she's going to show us how to create your map that identifies future hotspots in up-and-coming areas for

0:45.6

appreciation what data actually matters for finding a market and how to use

0:50.0

Sentences Data as your secret weapon.

0:52.6

Ariel, welcome back to the show.

0:54.6

Thank you, Tony, and Ashley, so happy to be back.

0:57.0

Yeah, so we first had you on on episode 349er,

1:02.0

where we kind of went into your background and your real estate investing

1:06.0

experience so if you want to go back and take a listen to that episode 349er

1:10.3

but today we want to get more into the tactical stuff that you have been using for

1:18.0

your business and really have implemented and built out to help you grow and scale and specifically to find deals.

1:25.8

So what is kind of the competitive edge that the rookie investors should be using data for in their real estate investing

1:34.2

journey. Yeah so I would say there's three main competitive edges that rookie

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