What's up? What's up, Nick Loper here? Welcome to the Side Hustle Show because

Hustle Never Slumps. I've got another listener success story to share today

on how you can tap into the massive Facebook audience, over 2 billion people, to connect with your target customers.

Carrie Adam from running moms.com is a pro at this. She's taking her part-time hobby of running and turned it into a full-time income.

Stick around in this one to hear how new prospects enter her world, how she provides them with

helpful, valuable content, and how they ultimately become long-term paying

customers. I'm calling this the Facebook funnel and as you hear Carrie explain

it, it makes a lot of sense and it also makes a lot of sales since a visualization might be helpful.

I created a little companion worksheet for this episode that describes the different steps in

Carrie's business and her customer journey

with some space to fill in the blanks on what those steps might look like in your business.

You can download that for free at side hustle nation.com slash FB Funnel or through the link in the episode

description of your podcast player app. Today carries living the location independent

lifestyle in tropical Costa Rica but that's not where this story

starts.

Ready?

Let's do it.

I was in Winnipeg in the center of Canada and I had babies and before babies I

used to have run groups that I go to and run with and I couldn't do that so much

after babies and it was the winter and I tried to start up these running groups with

other moms and nobody could come because we were all busy with the babies and no one would show up and

no one was sleeping and the babies were too

...