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The Tim Ferriss Show

#429: Nick Kokonas on Resurrecting Restaurants, Skin in the Game, and Investing

The Tim Ferriss Show

Tim Ferriss: Bestselling Author, Human Guinea Pig

Lifestyle Design, Business, The 4-hour Workweek, Productivity, Timothy Ferriss Show, Startups, Tim Ferris, Entrepreneurship, Longform Interviews, Tools Of Titans, Timothy Ferriss, The Tim Ferriss Show, Tim Ferriss

4.617.4K Ratings

🗓️ 6 May 2020

⏱️ 113 minutes

🧾️ Download transcript

Summary

Nick Kokonas on Resurrecting Restaurants, Skin in the Game, and Investing | Brought to you by ShipStation and Helix Sleep. More on both below.

"It remains to be seen, of course, whether or not this works. But what I didn't want to do was wait to see what happened." — Nick Kokonas

Nick Kokonas (IG: @nkokonas, TW: @NickKokonas) is the co-owner and co-founder of The Alinea Group of restaurants, which includes Alinea, Next, The Aviary, Roister, St. Clair Supper Club, and The Aviary NYC.

Alinea has been named the Best Restaurant in America and Best Restaurant in The World by organizations and lists as diverse as The James Beard Foundation, World's 50 Best, TripAdvisor, Yelp, Gourmet Magazine, and Elite Traveler. His restaurants have won nearly every accolade afforded to them.

Nick has been a subversive entrepreneur and angel investor since 1996. He spent a decade as a derivatives trader, has co-written three books, and believes in radical transparency in markets and business. As an outsider to the restaurant industry, Nick's approach to the business of restaurants is markedly innovative, and he has been featured in Businessweek, Fast Company, The New York Times, Forbes, and Crain's Chicago Business, among other publications. He has given talks on innovation, entrepreneurship, and experience design across the country.

He is also the founder and CEO of Tock, Inc, a reservations and CRM system for restaurants with more than 10M diners and clients in more than 30 countries. Tock also recently launched a to-go platform, which has helped restaurants pivot to fulfill pickup and delivery orders.

This episode is brought to you by ShipStation. Do you sell stuff online? Then you know what a pain the shipping process is. Whether you’re selling on eBay, Amazon, Shopify, or over 100 other popular selling channels, ShipStation was created to make your life easier. ShipStation lets you access all of your orders from one simple dashboard, and it works with all of the major shipping carriers, locally and globally, including FedEx, UPS, and USPS. The Tim Ferriss Show listeners get to try ShipStation free for 60 days by using promo code TIM. There’s no risk and you can start your free trial without even entering your credit card info. Just visit ShipStation.com, click on the microphone at the top of the homepage, and type in TIM!

This podcast episode is also brought to you by Helix Sleep! Helix was selected as the #1 best overall mattress pick of 2020 by GQ Magazine, Wired, Apartment Therapy, and many others. With Helix, there’s a specific mattress for each and everybody’s unique taste. Just take their quiz—it takes just two minutes to complete—that matches your body type and sleep preferences to the perfect mattress for you. They have a 10-year warranty, and you get to try it out for a hundred nights, risk free. They’ll even pick it up from you if you don’t love it. And now, to my dear listeners, Helix is offering up to 200 dollars off all mattress orders and two free pillows at HelixSleep.com/TIM.

***

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Transcript

Click on a timestamp to play from that location

0:00.0

optimal minimal

0:02.0

at this altitude i can run flat out for a half mile before my hands start shaking

0:06.3

can i also your personal question?

0:08.3

now i just see it in the perfect time

0:10.6

what if i did the eye test?

0:12.1

and my cyber nanny organism living to show a metal impulse color

0:15.5

me too

0:18.0

ferris show

0:24.1

this episode is brought to you by ship station

0:26.6

i've been super impressed with these guys

0:28.7

ship station is the shipping software with the most five star

0:32.7

reviews now speaking as a former e-commerce

0:36.8

CEO back in a previous incarnation when i was shipping

0:41.2

tens of thousands and hundreds of thousands of products

0:44.4

this is what i wish i had way back in the day

0:47.6

as folks adapt to this changing world these strange times we are all going to be

0:52.4

buying more stuff online than ever before

0:55.2

and if you're an e-commerce seller or if you want to be selling more online

0:59.8

you have to ask yourself are you ready to meet the demands of

1:03.2

our new delivery economy? you can be ready with ship station

1:08.3

and lots of my friends use them so why ship station? when you're selling online

1:13.2

getting a lot of orders out fast can be super hard i've experienced this first

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