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A Well-Designed Business® | Interior Design  Business Podcast

428: Power Talk Friday: Pep Talk from LuAnn: Turn Inspiration into Action

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Design, Business

4.9810 Ratings

🗓️ 10 May 2019

⏱️ 40 minutes

🧾️ Download transcript

Summary

Welcome to another episode of Power Talk Friday.  Today, we're having a solo show because LuAnn has some things to share about her event, LuAnn Nigara Live, which was held in New Jersey a month ago. She would also like to talk about some of the things you can do to take action in your business, in order to do better and become more profitable. Luann's event was a really special experience and an outstanding success! Almost 200 designers, speakers, panelists, sponsors, as well as LuAnn's team, attended the event and for two-and-a-half days, the room was filled with an electric atmosphere and they all really rocked it! Listen in today, to find out more. LuAnn had a vision for the event, and she really knew what she had to do. And she did it! The conversations after the panel discussions were so interactive that it felt as if there were only twenty people in the room, even though there were almost 200 people there! It was really intense in the very best way possible so we're working on doing it again, probably in eight months to a year's time. In the meantime, there's a lot of stuff coming up, like the smaller one-day events and the Power Talk Friday tours. Tune in now, to find out how to turn your inspiration into action. Show highlights: LuAnn thanks everyone and gives a quick recap of her event, LuAnn Nigara Live, It's About The Conversation. You can go to the blog post on LuAnn's website LuAnn Nigara to see the pictures and get an overview of everything that happened at the event. LuAnn talks about her new book, A Well-Designed Business- The Power Talk Friday Experts. It can really help you to up your game in business. LuAnn shares some of the keys to upping your business game. Watch your mindset, and be careful not to be closed to new ideas for success. Look at the stories you tell yourself about money. Examine your own mindset about numbers. Michele Williams, in LuAnn's new book, says not to play the song in your head: I’m creative so I’m not good at numbers. Examine your mindset about your fees and don't pretend your rates are about the area you live in. Your rates are related only to your confidence as a designer and business person. What it means to not save your client's money. It is your job to make your clients aware of the best solution for their challenge or problem. They don’t have to do as you suggest but, as the expert, you must make them aware of it. Not saving your client's money also means that when they can’t afford something, they don’t get it. You don’t lower the price to meet their budget. Customer service is critical in creating a successful business. Satisfied clients return. Dissatisfied don’t always tell you, they just don’t return. Own your mistakes. Clients know when you are lying and lying is worse than making a mistake. Take action! With so much information from the live event and the podcast, overwhelm becomes a real possibility, so you have to break things down and work on your business, to get better and to become more profitable. Previous shows mentioned in this episode: Fred Berns #289 Vincere #356 Chris Ramey #345 Sandra Espinet #287 Links and resources: Kravet is having a sale at their outlet. And on any regular Kravet fabric, wallpaper or trim order get 10% off with the code AWDB10 at checkout. Mydoma Studio for project management, time tracking, invoices, communication and saving time: A Well Designed Business A Well-Designed Business, The Power Talk Friday Experts

Transcript

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0:00.0

Hey, I want to give a shout out to my friend Susan Winterstein. You may know Susan from her two

0:05.5

podcast appearances here, episodes 164 and 717. In these episodes, Susan told us about her charity

0:13.7

that she founded Savvy Giving by Design. Now she has introduced the Savvy Giving Design Coalition.

0:21.1

The mission of both of these is to bring comfort and hope to families by transforming

0:26.6

kids' rooms into healing sanctuaries.

0:30.0

Previously, in order to help Savvy Giving by Design, you could open a chapter in your

0:34.9

own area and then design spaces for children in your area that are in need.

0:40.0

Now with the Savvy Giving Design Coalition, you can contribute and impact the lives of these children

0:45.5

without taking on the beginning of an entirely new chapter.

0:49.9

Savvy Giving Design Coalition operates through the collective efforts of you, the designer, as well as sponsors and volunteers.

0:58.6

This organization is making a real difference in these children's lives, and you can help now in whichever way feels right for you.

1:06.3

I encourage you to listen to Susan's two episodes to learn more and then visit their website at

1:12.2

Savvygivingbydesign.org forward slash design coalition. We'll also put that in the show notes. Welcome to a well-designed business.

1:35.1

My name is Luann Nigara, and I'm so glad you found this podcast.

1:39.0

Together with my husband, Vince, and our partner, Bill, we have grown our company Window Works from the ground up.

1:45.0

So I know and I understand the challenges you face in running your interior design business.

1:50.6

I also know that your talent alone isn't enough to ensure your success. So on this podcast,

1:57.4

we talk about strategies and practical steps to help you grow your business.

2:02.5

But make no mistake about it, we have our share of fun here too, mixed in with those

2:07.1

aha moments that I love so much.

2:09.7

This isn't fluff.

2:10.7

Nobody has time for that.

...

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