Hey, before we jump into the show, I wanted to give you a heads up that my free YouTube

strategy class is available right now on demand at thinkmasterclass.com. On the class, I reveal the one

YouTube strategy. We use at Think Media to generate over 330,000 views every single day. So if you're

new to YouTube, this will help you start right and avoid

mistakes. And if you're a YouTube pro, this training will help you multiply your growth. This class

is 100% free and you can watch it now on demand at thinkmasterclass.com. Now, let's jump into

today's show. He made $30,000 on YouTube with only

5,000 subscribers. One of the biggest myths about starting something on the side is this idea

of balance. No brand deals, no viral shorts, just one thing most creators never think to do.

It's so difficult to spend 40 hours, 40 plus hours a week,

at a place that isn't exactly where you'd like to be, and then to try to find the willpower

to come home afterwards. This whole YouTube thing was born out of just strife, to be honest.

Like, I had a day job, and it just never felt like I was in the day job that I was supposed to be in. For me, I always felt like I needed to create something else. And the thing that I couldn't grasp even back when I was trying to get my channel off the ground was the whole I didn't just want to make money from one place thing. Like, at what point did you feel like it was time to add on, let alone consistent content

to building out more of a business around what you were doing while all of this is a side hustle.

Today's guest on the Think Media podcast is Nathan Eswine, a music producer, husband, and father

who turned his tiny YouTube channel into a purpose-driven side hustle that helped

pay off family debt and gave him time freedom in a crowded niche. And he's not just a

creator. He's a builder who walked away in peace. So in today's episode, we're going to be covering

the monetization model that still works, even in 2025, how he built

systems instead of burning out, and why most creators failed to grow, not because of effort,

but because of mindset. So if you're just starting out, you're feeling stuck, or you're wondering

if a small channel can really make big impact, then this conversation

...