This is the story of my $550,000 side hustle.

What's up with up Pete McPherson here?

Talking to the one the only Nickloper. Not what people are used to

hearing here Nick. Thank you for having me on. You bet. I appreciate you taking the

chance and hosting this special edition of the show. Pete runs Do You Even blog.com,

which is one of my favorite resources for building and growing

an online business that serves you and serves others.

I invited him to play guest host today to help me share the story of a

website of mine I sold recently that over its lifetime, including the proceeds from the sale, generated over $550,000 in revenue.

Now of course that's revenue and not profit, although to be fair the expenses for

this one were pretty low and that's over the course of nine and a half years but

still virtual assistant assistant.com that's the site we're talking about was always a

very part-time project it's a directory and review platform for virtual assistant and

outsourcing companies and was primarily monetized through affiliate

relationships. We'll get into how that all worked in a moment, but this was a really important

project for me in a lot of ways. This was my first time using WordPress as a website building

tool and not just a blogging platform. This was my first time getting any

significant free traffic from Google. My first attempts at creating video

content, my first experiments with self-publishing, I owe a lot to this project and learned so much just from having built it from the ground up for almost a decade.

Stick around in this one to hear how I came up with the idea in the first place and gained some initial traction,

what helped grow the site over the years, and why I ultimately decided to sell it.

Plus at the end, you'll hear from the new owner on what this deal and what this investment was like from

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