426: Creating a Powerhouse Photography Team of Associates with Ryan and Heidi of Forged in the North
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 25 March 2025
⏱️ 75 minutes
🧾️ Download transcript
Summary
On this week’s episode of the Heart and Hustle Podcast we are sitting down with Ryan and Heidi of Forged in the North. Ryan and Heidi dive into how they turned their overlapping skills with photography and cinematography into multiple businesses, and how they effectively lead the team that they have currently built. We ask them about the timing that came into play when they decided to expand their team and business, what their team values are, and how they are able to find creatives to uphold those values. Ryan and Heidi speak to the power of delegation, and how even though they are both CEOs, they still manage to push their creative limits and grow in their crafts on top of leading a team. If you are looking to form a team to take your business to the next level and are wanting to hear a true success story to be inspired by, then this is absolutely the episode for you!
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Transcript
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| 0:00.0 | You're listening to The Heart and Hustle podcast. We are your hosts, Eddie McLeod and Lindsay Roman. |
| 0:05.9 | Welcome back, my friend. This episode is about to be so much fun and so informational. So you do not want to miss this one if you are a photographer. |
| 0:16.7 | And just wondering about all the ins and outs of possibly growing a team, building an associate |
| 0:21.2 | program, starting a studio, any of those things we are going into depth on today with the |
| 0:28.8 | incredible Ryan and Heidi. And they are the founders of the studio forged in the north. They have |
| 0:36.3 | over 15 years of experience in the |
| 0:38.6 | wedding industry with some incredible portfolio and clients and experience under their belt. |
| 0:44.0 | They're based in the New York area, New York City. They are just powerhouses in this industry. |
| 0:48.8 | They have been in it for a long time. They've been educators. They've built a studio. |
| 0:52.7 | They have built another company that you are |
| 0:54.6 | also going to find out about in this episode. And they are just a wealth of knowledge about all things, |
| 1:00.1 | photography, serving your clients well, and building an associate team. So today, like she just said, |
| 1:06.4 | we talked about building associate team with Ryan and Heidi, and we grilled them, like genuinely |
| 1:12.7 | grilled them. They, the conversation just flew by so quickly, and they unpacked the ins and |
| 1:17.8 | outs behind how they build or how they built their Forged in the North team, as well as the other |
| 1:24.0 | company that we will be elusive right now. We'll just let you find out. And you'll find out |
| 1:28.2 | in the episode. But they just unpack almost every single question that you could possibly think of |
| 1:33.6 | when it comes to how to build an associate team or how to build a photography studio where you're |
| 1:39.3 | not necessarily the main photographer, but you have a team of photographers. They specialize in this incredibly well, |
| 1:45.2 | and they held nothing back in today's episode. Their numbers, like how do they handle the payouts |
| 1:51.2 | on their two different businesses? How many weddings are they able to do on kind of their two different |
| 1:56.4 | businesses? What does it look like? Who handles the shooting versus the editing and who's responsible for |
... |
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