#425: Media sufficiency for greater marketing success with Austin Fredrich, The Office of Experience
The Agile Brand with Greg Kihlstrom
The Agile Brand
5 • 2.7K Ratings
🗓️ 27 September 2023
⏱️ 24 minutes
🧾️ Download transcript
Summary
I’m excited to talk with my guest today on a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.
As marketers, we all know that it’s not enough to create a really compelling-seeming campaign, it has to perform, and continue to perform in order to be successful. Today we’re going to talk about media sufficiency and why it is important for marketing campaign success.
RESOURCES
The Office of Experience website: https://www.officeofexperience.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Transcript
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| 0:00.0 | Welcome to season 5 of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.7 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.8 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A, and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile Certified Coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real world application. |
| 0:42.8 | For more information, go to teksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on marketing |
| 0:51.5 | technology and CX, or to purchase a copy of my latest book, House of the Customer, go |
| 0:57.1 | to GregKielstrom.com. |
| 0:59.3 | You can also find all my books on Amazon and other retailers. |
| 1:03.0 | Now onto the show. |
| 1:07.2 | I'm excited to talk with my guests today on a special episode brought to you by the |
| 1:10.7 | Office of Experience, a design driven digital first vertically integrated and collaborative |
| 1:15.8 | agency that believes in the power of ideas and the strength of people. |
| 1:20.0 | As marketers, we all know that it's not enough to create a really compelling seeming |
| 1:24.0 | campaign. |
| 1:25.0 | It has to perform and continue to perform to be successful. |
| 1:28.9 | Today we're going to talk about media sufficiency and why it's important for marketing campaign |
... |
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