422. Eminent Nutrition: The Truth About The Supplement Industry
Grow or Die Podcast
Justin Mihaly
4.6 • 949 Ratings
🗓️ 4 November 2024
⏱️ 68 minutes
🧾️ Download transcript
Summary
In this episode of the Grow or Die podcast, I sit down with Casey and Lesly, the powerhouse duo behind Eminent Nutrition, to uncover the complexities of the supplement industry. We delve into the importance of integrity, transparency, and quality in supplement production, discussing how Eminent Nutrition ensures its products truly deliver. Casey shares the journey that led to founding Eminent, his experiences with subpar industry practices, and how Eminent's focus on optimal dosing and transparency sets it apart. Lesly also gives a unique perspective on balancing personal and business life, sharing the challenges and rewards of working alongside a partner.
Throughout the episode, we tackle topics such as the misuse of proprietary blends, the science behind quality ingredients, and the journey of building a brand based on integrity. This episode is packed with valuable insights for fitness enthusiasts, entrepreneurs, and anyone interested in the “behind-the-scenes” of the supplement industry.
Timestamps:
- [0:00] – Introduction to Casey and Lesly of Eminent Nutrition, and the importance of transparency in supplements.
- [3:00] – Discussing the supplement industry’s lack of transparency and Casey’s motivation to found Eminent.
- [5:45] – Challenges in maintaining product integrity and using premium ingredients.
- [8:12] – Explaining the problem with proprietary blends and their impact on product quality.
- [10:30] – Casey shares his journey in the industry and the importance of transparency with consumers.
- [13:05] – Lesly’s perspective on balancing business and personal life as a partner and business co-owner.
- [16:40] – Importance of dosing, bioavailability, and ingredient choice at Eminent.
- [19:15] – The science behind amino acids like taurine and their role in high-quality supplements.
- [21:55] – The risks of low-quality supplements and Casey’s mission to create effective, clean products.
- [24:30] – Lesly’s focus on creating an enhanced consumer experience through product flavor and texture.
- [27:20] – Upcoming products from Eminent, including an electrolyte blend and unique sublingual options.
- [30:15] – Casey on continuous innovation, integrity, and customer education at Eminent.
- [33:40] – Reflecting on the role of delayed gratification in building a sustainable business.
- [36:00] – Discussion on ensuring product quality through certifications and adherence to industry standards.
- [39:10] – Insights into quality control at Eminent, including testing for potency and purity.
- [42:00] – The importance of consistency in formulations and how it impacts consumer trust.
- [45:30] – Casey talks about long-term vision for Eminent and how he plans to impact the supplement industry.
- [49:00] – Lesly on the role of brand authenticity and community building in creating a lasting business.
- [52:15] – Casey explains the key differences between Eminent and typical mass-market brands.
- [55:10] – How Eminent Nutrition integrates consumer feedback and community support into product development.
- [58:30] – Final reflections from Casey and Lesly on the future of Eminent and their dedication to quality and integrity in the supplement industry.
Links and Resources:
Shop Eminent Nutrition: https://www.eminentnutrition.com/
Follow Eminent On Instagram: @eminentnutrition
Follow Casey On Instagram: @caseybarnette
Follow Lesly On Instagram: @leslylovefit
Follow Me On Instagram: @jmihaly_
Follow "Grow or Die" On Instagram: @growordiepodcast
Work With Me: https://www.togethermorefit.com/founder
Join Substack For More Exclusive Content: https://justinmihaly.substack.com/
Join Patreon For More Exclusive Content: https://patreon.com/JustinMihaly?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink
Sign Up For The Together More Elite Mentorship: https://togethermorefit.com/elitepurchase
Transcript
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| 0:00.0 | What is a problem that consumers do not know that is happening to their supplements right now in this industry? |
| 0:09.0 | Man, the unethical side that people may or may not be familiar with is the integrity of the materials themselves. |
| 0:18.0 | The quality of the ingredient itself. |
| 0:20.0 | And that's the biggest thing that we really focus on is making sure it's what you're paying for is actually in the product. |
| 0:25.6 | We have certificates of analysis, of course, to make sure that each of our batch are tested and make sure the raws are what they are. |
| 0:31.6 | You know, the manufacturer, the FDA, the GMP, the NSF. Those regulations are set in a license from the government to make sure they're |
| 0:37.8 | going through the proper stipulations on testing the raws before they even think about putting |
| 0:41.5 | in my product because if it tests less than 99% it's just not in my fucking products. |
| 0:45.4 | Definitely not inanimate nutrition. And a lot of people will hype sales, what I like to call it, |
| 0:51.5 | off of maybe a really cool influencer and maybe not as much ingredients |
| 0:55.4 | that should be in there, but they can sprinkle a little bit just enough to make them feel |
| 0:58.6 | something and want to continue to purchase that product. And so for me, I think that's a big area. |
| 1:03.4 | Of course, that we're going, we are in currently fixing, but we definitely are going to fix. |
| 1:07.3 | And then also just, again, just the transparency thing from the beginning making sure |
| 1:11.3 | that like the actual products are giving the customers what they need so like protein for example |
| 1:16.4 | is a big one a lot of companies i'm not going to name name one just went down for they got tested |
| 1:20.9 | they were selling it 25 grams per scoop 6.4 grams that's pretty normal people don't realize this |
| 1:27.1 | it's so sad man I've known about |
| 1:28.7 | this for so long and it's so funny because some of my clients are people in case and train |
| 1:32.7 | they'll be like I had to go to different brands one of different flavors that just change it up |
| 1:36.9 | and they'd have GI distress they have issues I'm like oh really yeah well it's fucking hard to nail |
| 1:41.8 | staple flavors with quality WPI, right? |
... |
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