What's up? What's up, Nick Loper here? Welcome to the Side Hustle Show because there are silver linings everywhere.

For today's guest, inspiration struck not from insider head, but right on top of it.

In 2018, Katie Emory started her blog and online business

Katie goes platinum.com which is all about helping women make a joyful

transition from dyed hair to natural gray hair or silver hair I learned is the

preferred term. Now here's a niche I never would have considered yet going gray

is something hopefully we all live long enough to face that is unless you're like me and

lose it long before it has the chance actually got some salt and pepper action going on in the

beard these days but in any case Katie has grown this thing to an average of six

grand a month in revenue, all in just the last

couple years and all on the side from her day job.

Stick around in this one to learn how she creates content, what drives traffic, and how Katie goes platinum makes money today to see what

you can apply in your own business. Notes and links for this one along with the full-text

summary of our conversation are at side hustle nation.com slash Katie, K-A-T-I-E.

Now we're talking content creation and driving traffic in this episode and one of the

tools I rely on to help me figure out what content to create next is our sponsor HREFs.

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