421: $6k a Month Blogging About Gray Hair
The Side Hustle Show
Nick Loper
4.7 • 1.6K Ratings
🗓️ 3 December 2020
⏱️ 49 minutes
🧾️ Download transcript
Summary
Interested in growing a community and building a profitable blog around something you - and most other people - will inevitably go through?
That’s exactly what Katie Emery did when she decided to stop dying her hair after 25 years and transition to natural gray hair.
Kate had questions about the transition, but couldn’t find the answers she wanted online. In fact, the information she found was mostly negative.
So, she decided to start her own blog, KatieGoesPlatinum.com, to provide comprehensive information about gray hair, and to show women that growing out their grays could be fun and empowering.
In just two years Katie has grown her blog to an average of $6,000 a month in revenue. She’s also grown a passionate community and is helping other women go through the transition to natural gray hair.
Ready to start a blog of your own? My free video course will help you get online quickly and affordably.
Tune in to hear:
- how Katie started her blog and got it off the ground with no prior experience
- how she creates content that drives traffic
- the revenue streams bringing in an average of $6,000 per month
Full Show Notes: $6k a Month Blogging About Gray Hair
Transcript
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| 0:00.0 | What's up? What's up, Nick Loper here? Welcome to the Side Hustle Show because there are silver linings everywhere. |
| 0:06.3 | For today's guest, inspiration struck not from insider head, but right on top of it. |
| 0:11.1 | In 2018, Katie Emory started her blog and online business |
| 0:14.9 | Katie goes platinum.com which is all about helping women make a joyful |
| 0:19.9 | transition from dyed hair to natural gray hair or silver hair I learned is the |
| 0:25.0 | preferred term. Now here's a niche I never would have considered yet going gray |
| 0:29.0 | is something hopefully we all live long enough to face that is unless you're like me and |
| 0:33.5 | lose it long before it has the chance actually got some salt and pepper action going on in the |
| 0:37.9 | beard these days but in any case Katie has grown this thing to an average of six |
| 0:42.3 | grand a month in revenue, all in just the last |
| 0:44.8 | couple years and all on the side from her day job. |
| 0:48.2 | Stick around in this one to learn how she creates content, what drives traffic, and how Katie goes platinum makes money today to see what |
| 0:55.0 | you can apply in your own business. Notes and links for this one along with the full-text |
| 0:59.4 | summary of our conversation are at side hustle nation.com slash Katie, K-A-T-I-E. |
| 1:06.1 | Now we're talking content creation and driving traffic in this episode and one of the |
| 1:09.6 | tools I rely on to help me figure out what content to create next is our sponsor HREFs. |
| 1:15.2 | HREFs is incredibly powerful SEO software, but the features I use most are the keyword |
| 1:20.2 | research tools and the content gap reports. |
| 1:23.4 | If you're going to invest your time and possibly your money in creating new content, |
| 1:26.9 | you want to give yourself the best chance of having that content discovered. |
| 1:30.7 | Having that content land on page one, this is something I've been able to do much more consistently since I started using H-R-E-F-S-C-C-S-C-C-S-C-C-S-C-T-C-T-S-C-T-C-S-T-C-Tis and start a seven-to-day trial for just seven bucks. |
| 1:43.2 | That's H-R-E-F-S-T-E-F-S |
... |
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