#419: Headless E-commerce and CX with Chris Bach, Netlify

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 13 September 2023

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today we’re going to talk about headless e-commerce, and how it improves personalization, reduces friction, and drives greater loyalty.

To help me discuss this topic, I’d like to welcome Chris Bach, Co-Founder, CCO and CSO at Netlify a company that powers web experiences for major retailers like Victoria Beckham Beauty, Paul Valentine and Butcher Box.

RESOURCES

Netlify website: https://www.netlify.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

SYNOPSIS

In this episode of The Agile Brand, host Greg Kihlstrom speaks with Chris Bach, co-founder, CCO, and CSO at Netlify, about the concept of headless e-commerce and its benefits for retail providers and customers. They discuss how Netlify powers web experiences for major retailers and the innovative opportunities that headless e-commerce presents.

Transcript

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0:00.0	This episode is brought to you by Kraken.
0:03.0	Crypto is like the financial system, but different.
0:07.0	It doesn't care where you come from,
0:09.0	what you look like, your credit score,
0:11.0	or your outrageous food delivery habits.
0:13.0	Crypto is finance for everyone,
0:16.0	everywhere, all the time.
0:18.0	Visit Kraken.com-slash.
0:20.0	See what crypto can be to learn more.
0:22.0	Don't invest unless you're prepared to lose all the money you invest.
0:25.0	This is a high risk investment
0:26.0	and you should not expect to be protected
0:28.0	if something goes wrong.
0:31.0	Welcome to season five of the Agile Brand with Greg Kielstrom,
0:35.0	where we talk with enterprise and technology platform leaders
0:38.0	about the people, processes, and platforms
0:41.0	that make marketing and customer experience successful,
0:44.0	scalable, and sustainable.
0:46.0	This is what creates an Agile Brand.
0:48.0	I'm your host, Greg Kielstrom,
0:50.0	advisor and consultant for Fortune 1000 Marketing and CX leaders and teams
0:54.0	as principal and chief strategist at GK5A,
	...

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