416: What Most People Get Wrong About Their Offer + What It Looks Like To Create A Wildly Successful One [The Sales Engine Series]

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.9 • 2.3K Ratings

🗓️ 12 September 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode kicks off a tactical 4-part podcast series, where Natalie is peeling back the curtain and sharing the four essential pieces to creating a profitable and successful sales engine. These are the exact steps that Natalie used to set the foundation for growing Bossbabe into an 7-figure business. In this episode, she shares essential tips on creating your irresistible offer, the importance of communicating it with your audience, and the three most common pitfalls when it comes to making your sales engine work flawlessly. Pop in your earbuds, and dive in to learn all about creating your irresistible offer. TIMESTAMPS 0:00 - Introducing the special 4-part series 1:50 - Explaining A Sales Engine 2:13 - The Three Most Common Reasons Your Offer Isn’t Selling 4:00 - Step 1: Identify Why You’re Starting Your Business 8:20 - The Truth About High Ticket Products + Passion-Based Businesses 11:35 - Clearly Communicating Your Offer 15:54 - Learn More About Freedom Fast-Track 18:30 - A Real-Life Example of an Irresistible Offer 21:35 - Previewing Episode 2 of the Four-Part Series RESOURCES + LINKS Click Here to Register for our Free Training to Create a Profitable, Predictable, and Repeatable Business – even if you’re unsure of your offer, have zero followers, and get a headache from the tech – this is for you! https://bossbabe.com/training Download Your Free Workbook: The 4-Part Framework to Create An Irresistible Offer that Sells on Repeat: https://bossbabe.com/irresistible Get on the Waitlist for Freedom Fast Track, Our 8-week Accelerator For Businesses That Want More Buyers to Be First To Hear When We Open Doors for Enrollment: https://bossbabe.com/fft-waitlist Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business: https://bossbabe.com/membership Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More: https://programs.bossbabe.com/the-bossbabe-edit Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997): https://bossbabe2.typeform.com/to/KFVPAiMy FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie

Transcript

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0:00.0	Your offer has to be irresistible.
0:03.2	Your offer has to solve a problem. It has to be well positioned in terms of the name,
0:09.2	the deliverables, the pricing. Sometimes I'll see a product that's not selling and I'll start asking questions,
0:16.7	you know, why did we call it this really fancy name? I don't fully understand what it does.
0:20.9	Oh, you know, I just thought that was so clever and I normally
0:24.0	question clever naming like does it really tell your ideal client that this is
0:28.8	something that's going to solve their problem? It does what it says on the tin.
0:31.9	Like what does this offer actually do. What problem does it solve? But I kept
0:38.1	coming back to making this offer irresistible to a point that it was
0:41.4	uncomfortable for me and putting it at a price that was a no-brainer,
0:45.6	I really think that's how we stand out on the industry and how we do build things that succeed and
0:51.6	last and stand the test of time.
0:58.3	Welcome back to the Boss Play Podcast. I'm really excited about this because we have decided to do a four-part series all about how to turn your idea into a million dollar offer that sells on repeat.
1:11.5	Now hearing this you're probably thinking a million dollar
1:14.0	offer seems so far away from wherever I'm at or maybe you actually do have something
1:19.8	that's selling pretty well but it's not, it's not consistent and it doesn't feel stable.
1:25.9	So wherever you are in your business journey, this series is going to be really helpful.
1:29.4	I actually walk myself through this process, I would say at least every three months in my business,
1:34.8	because an absolutely essential part to having a business that's profitable, predictable,
1:40.1	repeatable, is having playbooks for all of my different sales engines for any kind of offer that I have in my business.
1:47.0	So let's first talk about what even is a sales engine.
1:50.0	So there's three core components that I believe make up a sales engine. That's your offer, your funnel, and your traffic.
	...

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