416: Growing a Genuine Instagram Following for Your Side Hustle
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 7 August 2024
⏱️ 40 minutes
🧾️ Download transcript
Summary
Growing an Instagram following doesn’t have to be intimidating. In this episode, I’m giving you actionable strategies for building a genuine Instagram following. When I started side hustling, I started leveraging Instagram as a powerful tool for promoting my blog and business, which led to growing an engaged and authentic audience.
In this episode I share about:
- Getting super specific: Create a profile of who your target audience member is, including details like their age, where they shop, what social platforms they’re on, etc.
- Know, like, and trust: After figuring out your target audience, focus on how to build a reliable reputation with them
- Creating a workflow for your content: Key habits like batching content, researching other content your audience engages with, and using content scheduling tools
Highlights include:
00:00 Intro
4:03 Understanding your target audience
14:08 Creating tailored content
16:35 How to engage with your audience
20:56 Planning and scheduling your content
23:38 Tracking your content’s performance
26:16 Consistency and strategic planning
Check out episode 416 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.
Links mentioned in this episode
- How To Find Your Niche episode: https://www.youtube.com/watch?v=VE9_FhpLTz8
- Later scheduling app: https://later.com/
- Manychat: https://manychat.com/
- Canva: https://www.canva.com/
- My email: [email protected]
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Announcements
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Guest Social Media Info
Side Hustle Pro – @sidehustlepro
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Transcript
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| 0:57.0 | You're listening to Side Hustle Pro. the podcast that teaches you to build and grow your Side Hustle, |
| 1:06.1 | from Passion Project to profitable business. |
| 1:08.8 | And I'm your host, Nikala Matthew Zakome. |
| 1:11.7 | So let's get started. Hey, it's Nakela here back with another solo episode and today I want to get into |
| 1:26.0 | growing a genuine following for your side hustle over on Instagram and I'm taking it |
| 1:32.0 | one social media platform at a time because if you don't |
| 1:35.4 | know the audience on every platform is different it could still be people who |
| 1:40.1 | listen to your podcast or buy from your business, |
| 1:44.4 | but their behavior is going to be slightly different. |
... |
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