#416 - End Of Year Retail Strategy Every Salon Should Be Using
Thriving Stylist Podcast
Britt Seva
4.7 • 2K Ratings
🗓️ 15 December 2025
⏱️ 27 minutes
🧾️ Download transcript
Summary
Are you maximizing your salon's profit potential, or are you unintentionally leaving thousands on the table? Did you know the retail inventory on your shelves right now could be costing you? I consider this a can't-miss, strategic episode, and one that you just can't afford to skip!
In this episode, I walk you through the critical, step-by-step exercise every single salon owner needs to complete before the year ends. This isn't just about counting bottles; this strategy will dramatically boost your tax savings, reveal the true health of your retail program, and instantly show you which products are dead weight and which are your Top 20 percent sellers. We'll also analyze your true sell-through rate and break down how retail commissions are crushing your net profit if you're over-stocked, and more.
Since we're at the end of another year, NOW is the time to learn how to turn your secondary revenue stream into a profitable, healthy arm of your business!
If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/.
The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/.
Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!
With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.
Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!
If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this.
Learn more at: https://thrivingstylist.com/podcast/
Transcript
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| 0:00.0 | Do you feel like you were meant to have a kick-ass career as a hairstylist? |
| 0:05.8 | Like you got into this industry to make big things happen? |
| 0:09.1 | Maybe you're struggling to build a solid base and want some stability. |
| 0:12.5 | Maybe you know social media is important, but it feels like a waste of time because you |
| 0:16.1 | weren't seeing any results. |
| 0:17.9 | Maybe you've already had some amazing success, but are craving more. Maybe you're |
| 0:21.9 | ready to truly enjoy the freedom and flexibility this industry has to offer. Cutting and coloring |
| 0:27.2 | skills will only get you so far, but to build a lifelong career as a wealthy stylist, it takes |
| 0:32.6 | business skills and a serious marketing strategy. When you're ready to quit just working in your |
| 0:37.4 | business and start working on it, |
| 0:39.0 | join us here where we share real success stories from real stylists. |
| 0:42.7 | I'm Britt Siva, social media and marketing strategist just for hairstylists, |
| 0:46.3 | and this is The Thriving Stilist Podcast. |
| 0:51.5 | What is up and welcome back to the Thriving Stiless podcast. I'm your host, Briseva. And today we're talking about the end of year retail strategy. Every salon should be using. So if you're a studio suite owner and you have retail or you are a full salon owner and you have a team and you have a ton of retail, this one is for you. Now, if you've not listened to some of our |
| 1:13.7 | previous retail-based podcast episodes, I would start there. And I'm going to highlight a couple |
| 1:19.0 | that I think are critical. So first is going to be episode 233, which is called Retail Sales, |
| 1:25.3 | misunderstandings, and Misfires. Then we have episode 313, which is affiliate links for retail sales. |
| 1:32.2 | Then we have episode 393, which is ownership, blind spots, keeping salon owners broke. |
| 1:39.1 | In that one, we specifically talk about retail commissions, so I would listen to that for sure. |
| 1:43.4 | And then episode 406 just came out recently. It's called Salon. Retail is collapsing. So I would listen to all |
| 1:50.0 | four of those to get a good grip on what retail looks like in the industry today, how it's |
| 1:55.5 | changed in recent years, and what it would look like to be running a profitable program. We're going to |
... |
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