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Bourbon Pursuit

415 - The Story Behind Wyoming Whiskey with David DeFazio

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 22 June 2023

⏱️ 68 minutes

🧾️ Download transcript

Summary

If you're looking for a bourbon that has been crafted by arguably the best distiller of wheated bourbon and blended by the most respected nose in the industry, then you're looking for Wyoming Whiskey. The story of how Wyoming Whiskey got started is fascinating and that's why I invited David DeFazio, one of the original Co-Founders, to come on the show and share how an idea of starting a winery turned into a distillery that failed on their first release, crawled its way back to greatness. David shares the story of buying a Vendome still but not having a distiller and took Steve Nally, the man responsible for decades of wheated bourbon production at Maker's Mark and now serving as the Master Distiller at Bardstown bourbon Company, out of retirement to be the person who would set them up for amazing whiskey for years to come. But, that's not all, David and his team also got Nancy Fraley to come in and be the person who would take their releases to the next level. Plus, stick around to the end to hear about some rye distillation fun. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about stonefruit What got you into whiskey and how did you carve your path in this industry? What did you want to come away with when you visited the Kentucky Bourbon Festival trying to start this business? What did you think Wyoming could offer to the whiskey landscape? How did you get connected to Steve Nally? When you started did you feel there was going to be a demand for bourbon? Did you tell Steve Nally what kind of bourbon to create? What's the climate like for aging? Where did the relationship with Nancy Fraley start? What was your sales plan? How did you win people back when you failed in your first release? Did Edrington try to make things super luxury after the acquisition? Was there a reason that the backstory and founders haven't been on the forefront of the brand story? @wyomingwhiskey Support this podcast on Patreon

Transcript

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0:00.0

but I can tell you that the one hallmark of all of our bourbons and our whiskeys has been they don't seem to drink to proof.

0:07.3

So when you pour someone a dram of our, I'd never use that word dram.

0:11.7

I'm trying to be fancy for you guys.

0:35.7

Yeah. This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen.

0:37.8

And I'm one of your hosts, Kenny Coleman.

0:43.8

Well, if you're looking for a bourbon that has been crafted by arguably the best distiller of weeded bourbon, plus blended by the most respected nose in the industry, well, then you're looking

0:49.8

for Wyoming whiskey. And the story of how Wyoming whiskey got started is completely fascinating, and that's why I invited David DeFazio. And the story of how Wyoming Whiskey got started is completely fascinating,

0:55.5

and that's why I invited David DeFazio. He's one of the original co-founders to come on the show

1:00.2

and share an idea of how starting a winery turned into a distillery that actually ended up,

1:06.5

in his words, failed on their first release, but it's now crawled its way back to greatness.

1:11.5

And David shares the story of buying a Vendom Still, but he didn't know how to distill

1:15.4

himself, so he had to go find a distiller, and he found Steve Nally.

1:19.7

He's the man responsible for decades of weeded bourbon production at Maker's Mark,

1:23.6

and now serving as the current master distiller at Bardsdam Bourbon Company,

1:28.7

while he took him out of retirement,

1:32.8

and he would be the person that would set them up for amazing whiskey for years to come.

1:34.4

But that's not all.

1:37.4

David and his team also got Nancy Frey to come on board and be the person who would take all the releases to the next level.

1:41.6

And make sure you stick around at the end to hear about some ride distillation fun.

1:46.4

But with that, enjoy this week's episode.

1:48.9

And now here's Fred Minnick with Above the Char.

1:52.6

I'm Fred Minnick, and this is Above the Char.

...

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