4.6 • 32K Ratings
🗓️ 9 April 2020
⏱️ 46 minutes
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0:00.0 | The Week that began March 8th, we did 32 orders. |
0:06.0 | The next week we did 127 orders. |
0:10.0 | It's Garth Brown. |
0:11.0 | I own Caron Crest Farm, which is on about 200 acres in beautiful central New York. |
0:18.0 | I raise cows, sheep and pigs, and I sell directly to customers. |
0:23.0 | I own the farm with my wife, my brother, and my sister-in-law. |
0:27.0 | And are the four of you the primary labor then? |
0:30.0 | We are all the labor. We're about as small as a business can get. We do everything. |
0:35.0 | The animals brown raises are fed grass and raised in pastures. |
0:39.0 | His customers are individuals and families, not a wholesaler or distributor. |
0:44.0 | His typical customer is a health conscious east coaster interested in animal welfare, |
0:49.0 | willing to pay a bit more for their meat. |
0:51.0 | The unfortunate economic reality is that that still is a smaller slice of the populist than I would like. |
0:59.0 | But that slice got bigger about a month ago as the coronavirus pandemic set in, |
1:05.0 | as people went home and stayed home. |
1:07.0 | I think a lot of it is customers who are used to maybe cooking half their meals at home |
1:13.0 | and then eating out or ordering for the other half, opening their fridge and saying, |
1:17.0 | oh my goodness, I actually need food if I'm going to stay inside for the next two weeks or longer. |
1:23.0 | And that's also reflected in the balance of cuts that we've been selling. |
1:27.0 | We've been selling a lot more ground beef, sausage, sort of staple cuts, |
1:32.0 | and relatively fewer steaks and cuts people might buy for a special occasion. |
1:39.0 | I want to congratulate you for quadrupling your orders, |
... |
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