You're listening to the MyWipeKitterJob podcast.

The place where I bring on successful boots

for our business owners and delve deeply into the strategies

they use to grow their businesses.

The day I have Tori Gerbig on the show,

and she runs a $100 million business selling clothing

and boutique fashion over at pinklily.com.

Now for business sounds intimidating,

and if you're thinking to yourself

that starting your own $100 million clothing business

sounds unreachable, keep in mind that Tori

grew up from a working class family in Kentucky

and started with nothing.

She never took any funding,

and she bootstrapped her business completely

from the ground up.

And today, she's gonna teach us how she did it.

But before we begin,

I wanna thank PostScript for sponsoring this episode.

PostScript is my SMS or text messaging provider

that I use for e-commerce, and it's crushing it for me.

I never thought that people will want marketing text messages,

...