This is the Read to Lead podcast, episode 410.

In my world, consistently I have found the soft, positive persuasion,

draw you in rather than push you against the wall is always for me

the more winning version of the pitch.

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands

of leaders, innovators, salespeople, teachers, and anyone else who needs to quickly make an impact

on increasingly distracted audiences? Yes, please. Hi, I'm Jeff Brown, and this is the Read to Lead

podcast, the podcast that is dedicated to your personal and professional growth. We are here because of

my belief that if you want to achieve true success in your business and in your life,

then intentional and consistent reading is a must. I hope the Read to Lead podcast can not only

help to narrow your reading list, but also for the books that we do feature, help bring out

the key insights and main ideas from those books through our conversations with the authors

themselves. Today, we're joined by author Dan

Rome, who's been here a couple of times before. His latest book, which came out last October,

is called The Pop Up Pitch, the Two-Hour Creative Sprint to the most persuasive presentation of your life.

I'll be asking Dan to explain what a pop-up pitch is and why you need one, the types of

meetings the pop-up pitch method is designed to help improve, why it is that rarely anyone wants

to hear your whole story and how Dan's book and method addressed that, and much, much more.

As you might have guessed, I'm a big believer in practicing consistently. Of course,

reading is one of those things for me, but it's one of several habits I practice consistently.

I talk about all five of them in my e-book called Dream Big. The five personal habits that will

supercharge your life. Dream is an acronym for each of the five. I'll give you one

...