#41: Codie Sanchez—The Messaging Playbook Behind Building a Thought Leader Brand

The StoryBrand Podcast

StoryBrand.com

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 13 October 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

So many entrepreneurs struggle to stand out because they sound like everyone else. They bury their message in jargon, chase every shiny object, or spread themselves too thin across platforms. The result? People tune out, engagement stalls, and the business that should be thriving ends up stuck. Attention is the currency of today's economy. And without a sharp, repeatable message, you won't earn it. So how do you cut through the noise and become the go-to voice your audience can't ignore?

In today's episode, Donald Miller and Kyle Reed talk with Codie Sanchez, the investor and entrepreneur behind Contrarian Thinking, who built a massive following by saying bold things clearly and consistently. Codie reveals how she frames problems in ways that demand attention, why repeating simple soundbites scales faster than constant novelty, and how her approach has made her a leading voice in business and investing. Listen in to learn how to sharpen your voice and build influence that actually drives results.

Click HERE to attend the upcoming StoryBrand Your Business LIVE event!

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Click HERE to check out Codie's website and HERE for Contrarian Thinking.

Transcript

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0:00.0	If all I focus on is revenue in my business, then I'm just going to turn out my customers. I believe you need both a left and right or revenue and followers. You need to have money because that's the lifeblood of your business. Simultaneously, if all you do is obsess on money, then you're going to be discounting, pushing, churning a lot of people from turning them off. So if I'm growing my follower base, that must be because I'm driving value and not trying to pitch, pitch, pitch them too much.
0:26.4	Hey, it's podcast producer Bobby Richards, and I've got a quick question for you.
0:29.7	When it comes to your marketing, is it actually cutting through all the noise, or is it just adding to it?
0:35.2	I ask this because if it's not clearly telling your customers how you can solve their
0:39.3	problem, they will not buy from them.
0:41.6	But don't worry because this is exactly why we created Storybrand Your Business.
0:46.2	It's a brand new hands-on live marketing workshop taught by Donald Miller himself
0:50.5	happening January 28th and 29th here in Nashville, Tennessee. At the event, Don
0:55.5	will personally teach you the proven story brand framework that's helped thousands of
0:59.8	businesses clarify their message, plus his brand new messaging campaign framework that's
1:04.8	designed to help you compete in today's AI-driven market. And you won't just learn the frameworks.
1:09.7	You'll learn how to implement them
1:11.2	into your business right away. You'll craft a controlling idea that drives every piece of your
1:15.9	marketing, create survival soundbites your customers actually remember, and build a complete
1:21.1	messaging campaign that works. And throughout it all, you won't be doing it alone. You'll be part of
1:26.2	a small group of business owners just like you and receive live
1:29.5	coaching from Storybrand certified guides who are in the room with you.
1:33.3	But tickets are limited.
1:34.4	So register now at storybrandyourbusiness.com.
1:37.9	You don't have to stay stuck trying to figure out how to make your marketing and messaging
1:41.7	work for your business.
1:42.7	Join us at the Story Brand Your Business live event with Donald Miller and walk away with a clear message and a plan
	...

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