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the bossbabe podcast

408. How Maria Hatzistefanis, Founder of Rodial, Built a 9 Figure Viral Skincare Brand from Scratch

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.92.3K Ratings

🗓️ 15 August 2024

⏱️ 73 minutes

🧾️ Download transcript

Summary

Sit down with Natalie and Maria Hatzistefanis - bestselling author + founder of Rodial - to talk building a viral brand, influencer marketing, motherhood, and all things business growth. Maria shares the full behind-the-scenes stories of how she collaborated with Kylie Jenner, getting her products in the Oscars goodie bags, writing her three books, and the most pivotal moments in her business. If you’re a current or aspiring entrepreneur, this episode will inspire you to go all in. TIMESTAMPS 0:00 - Introduction + Meet Maria 1:20 - Maria’s Background 3:30 - Early Days of Starting a Skincare Brand 10:15 - Maria’s Viral Product 16:25 - Influencer Marketing 21:50 - Big Moments In Business 24:25 - Almost Going Bankrupt 32:30 - Motherhood 40:15 - Writing 3 Books 46:50 - Working With A Spouse + Prioritizing Your Marriage 53:00 - Living A Full Life 58:40 - Maria’s Morning + Skincare Routine 01:07:00 - Top 3 Product Recommendations RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Maria Hatzistefanis: @mrsrodial

Transcript

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0:00.0

What kind of tips do you have for any women listening who might have multiple kids under 10 and they're feeling like oh my goodness I don't know what I'm doing?

0:08.1

Are they going to resent me for having a business like what would you say to those women?

0:11.6

If I compare my relationship with other moms

0:15.3

didn't have jobs and they were stay-at-home moms

0:18.2

and they were spending all the time with their kids,

0:20.5

I do not see any difference.

0:22.3

Can you take me back to the early days of even wanting to start?

0:26.0

From an idea and from getting fired.

0:29.0

That's how it all started.

0:30.0

That was the best thing that ever happened to me. I had nothing and I had to make it happen.

0:35.0

What has kept you wanting to continue growing this business and remain CEO versus selling the company?

0:42.0

It's been a journey and I haven't even thought about that.

0:49.9

Maria Hatzty Stephanis is a trailblazing entrepreneur and the founder of the global beauty brand, Rodeel.

0:56.0

From launching Rodeel with just one product to building into a multi-million dollar empire,

1:02.0

Maria's journey is a masterclass and bootstrapping,

1:04.1

community building and brand innovation. Maria is also a mother, a podcast host,

1:08.8

an influencer, author of three best-selling books and a Dragon's Den judge.

1:14.0

Well, welcome to the podcast again.

1:20.0

So nice to be here. I'm so excited to be able to actually

1:25.4

be in person. It's such a big difference. I was just saying yeah you were on our

1:28.8

30th ever podcast. Well you've come a long way as we all did. Yeah. So you just shared with me. You're celebrating 25 years of rodeo? Yes. Tell me about that. Tell me about this journey 25 years. How does it feel? Yeah, it's it's been a crazy journey and it's funny a lot of people ask me. Did you ever think you would be where you are today and I had no idea I mean you know I was born and

1:58.7

and raised in this tiny island in Greece and I was always passionate about fashion and beauty when I was eight years old.

...

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