#407: Meeting & Exceeding B2C Expectations in a B2B World with Chris Costello, Amazon Business
The Agile Brand with Greg Kihlstrom
The Agile Brand
5 • 2.7K Ratings
🗓️ 16 August 2023
⏱️ 19 minutes
🧾️ Download transcript
Summary
Business to business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business to consumer (B2C) marketing. But there’s one important thing to remember, and that is that all of the business customers are also B2C customers outside of their work life.
Today we’re going to talk about B2C expectations in a B2B world and how consumer expectations can be managed and even exceeded in a B2B environment.
To help me discuss this topic, I’d like to welcome Chris Costello, Executive Vice President, Worldwide Strategic Accounts at Amazon Business.
RESOURCES
Amazon Business website: https://business.amazon.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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Transcript
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| 0:00.0 | Welcome to season 5 of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.7 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.8 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A, and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real world application. |
| 0:42.8 | For more information, go to tksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on marketing |
| 0:51.5 | technology and CX, or to purchase a copy of my latest book, House of the Customer, go |
| 0:57.1 | to GregKielstrom.com. |
| 0:59.3 | You can also find all my books on Amazon and other retailers. |
| 1:03.0 | Now onto the show. |
| 1:06.8 | Business to business or B2B marketing presents a unique set of challenges, and has often |
| 1:11.6 | been treated as a completely different marketing practice from business to consumer or B2C |
| 1:16.6 | marketing. |
| 1:17.6 | But there's one important thing to remember, and that is that all of the business customers |
| 1:21.4 | are also B2C customers outside of their work life. |
| 1:24.9 | Today we're going to talk about B2C expectations in a B2B world, and how consumer expectations |
| 1:30.9 | can be managed and even exceeded in a B2B environment. |
... |
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